Creativity From Information
Posted on February 6, 2008 - Filed Under Inspiration | Leave a Comment
Information can inspire. Statistics have the ability to shock your world into brilliant realizations. But the facts have to be compelling. They also have to be presented in the right way. Gone are the days where you can be inspired to change your behaviour by viewing a couple of Excel charts dropped into a […]
Read More..>>They’re Brand Partnerships, Not Selling Out
Posted on February 5, 2008 - Filed Under Random | Leave a Comment
Will Ferrell seems to have the Midas touch for product integration. It proves that if you don’t take yourself too seriously, you can definitely boost the equity and exposure of your brand.
Ladies and gentlemen, my favourite 2008 Super Bowl ad:
- Christian
Read More..>>Top Canadian Marketing Blogs on Power 150
Posted on February 3, 2008 - Filed Under Random | 13 Comments
I recently got posted to Ad Age’s Power 150 ranking (although all the way at the bottom), which is just groovy. The Power 150 is a ranking of the top English-language media and marketing blogs in the world, as developed by marketing executive and blogger, Todd Andrlik. But I did have one beef. The person […]
Read More..>>Super Bowl Ads Help Pad Your Bonus?
Posted on February 1, 2008 - Filed Under Random | Leave a Comment
A couple of days ago, I brought up the fact that the air time for a Super Bowl ad can be up to $3 million. Now, needless to say, that’s a lot of coin for eyeballs. Especially for companies whose ads have minimal impact on the sale of actual products. I mean, why are there […]
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