Start a religion based around environmentalism. Not some extreme tree-hugger stuff, but something that is a little bit of a farce and humourous. This was my favourite idea from our inaugural Idea Session. What if we created a fake religion around respecting and protecting the environment? It creates a foundation for belief and education, just like a real religion. We create a Bible, a set of Ten Commandments, even a Church!
A religion is a set of beliefs and practices, often centered upon specific supernatural and moral claims about reality, the cosmos, and human nature, and codified as prayer, ritual, and religious law. Can we not do the same for a belief in the environment? Indigenous cultures have worshiped the deity of mother earth for centuries. All we are doing is updating it to a modern day reality … albeit with a bit of humour and farce. We don’t want to come across as a science fiction cult (like Scientology).
A religion could leverage all of the disparate environmental causes and unite people under one common cause. It could generate an enormous cult following, as people embrace a more unified (and humourous) environmental message.
The Pastafarian version of Michaelangelo’s “Creation of Adam”
Inspired by the likes of the Church of the Fonz (thank you Family Guy) and Pastafarians at The Church of the Flying Spaghetti Monster I think our unnamed environmentally-based religion could work! All we need is a name. Suggestions? I checked, and Christianity is already taken.
It has long been a thought with Idea Drunk to expand the online experience into the real world. We took the first step in this process this past Friday. In collaboration with Inspired Ideas, we had our first idea jam.
It was awesome. There were a lot of ideas (both good and bad) and a handful of really meaningful insights. Being that it was around the time of Earth Week, our topic was:
What’s your idea for the biggest, most exciting way to make a huge and lasting positive impact on the environment?
Please feel free to throw out some ideas on the topic. We are ironing out the kinks of the first session, but are excited at the prospect of making this an open event. And definitely stay tuned for notes from the session.
When you’re watching a sporting event, who do you cheer for?
- Your favourite team
- The athletes
- The sports league
My guess is that you cheer for your team or your favourite players. Who cheers for the league? No one. That’s because it’s difficult to be passionate about a league. Teams have rivalries, history and story lines. They have legions of loyal fans whose happiness revolves around the success and failures of the team. Athletes have personalities, and the ability to excite the crowd with skills that 99% of the population doesn’t possess.
Leagues are just the forum to showcase greatness. People aren’t loyal to the MLB – they’re loyal to the Boston Red Sox.
So why do all of these brands spend hundreds of millions of dollars purchasing league sponsorships, and billions telling people about the partnership? I mean, do you really care if Speed Stick is the official deodorant of the NBA? No!
To create a truly emotional connection to your brand, you need to align yourself with properties that people are passionate about. Like Team Canada at the Olympics or Peyton Manning in the Super Bowl.
It also seems to be an international phenomenon. It’s appeal stretches across national boundaries, generations, skill levels and social cliques. Why? Because of a basic insight: everyone wants to be a rock star.
The success of Guitar Hero is based in its ability to help you fulfill your dreams in your living room. It lowers the barriers to entry (such as learning the actual guitar and practicing) and lets you rock out in a couple of minutes. The beauty of Guitar Hero is the fact that it doesn’t lose it’s cool when it takes rock and roll to the masses. It’s authentic. It almost works as an educational system on classic, contemporary and new rock.
It’s awesome to see an 8 year old kid get the Led out. It’s just as cool to see a 60 year old grandma play The Killers.
Guitar Hero makes being cool accessible. How can our products do the same?
What would you do with $2,000? It’s tax season, which means that some lucky folks get money back. I view this as free money. It was never deposited in my bank account. I never had the opportunity to spend it. It’s almost as if it magically appeared in my bank account. I do the responsible thing and stuff it away for the “future”… until now.
I was talking to Nish a couple of weeks ago and he was explaining to me how Timothy Ferris didn’t believe in retirement. Reward yourself now. “Work” until you die. What’s the point of a nest egg if you are too old to enjoy spending it?
So back to my question. What if $2,000 dropped into your lap? Would you:
This weekend, I was hanging out with one of my friends explaining the IDEA Challenge and he had a couple of thoughts. Despite being an underdog, I have two advantages over the brilliant people I work with: (1) I understand how people want to communicate online, and (2) I have a smart audience. I also realize that I need help. More specifically, I need YOUR help. Because ideas come from everywhere and everyone, and we need brilliant ideas in order to win.
So here is my proposal. You help me with the ideas – generating insights about people, coming up with ideas, filtering thoughts and tweaking concepts. If we win the IDEA prize ($25,000), I will use my portion to throw an epic party. And you (my very special audience) will be the VIP guests.
What can you expect next? I’m working on a brief so everyone knows what client and product we are focusing on. I’ll post it later on this week … then let the ideas flow! There will definitely be some brainstorming sessions (with beer) to come, so stay tuned.
What’s the best way to motivate people? Money. Cold hard cash. Or at least that’s the thought behind a new initiative at my company.
I work at a fairly prominent advertising agency in Toronto, Canada. The agency president thinks that we aren’t pushing to be innovative enough in our ideas. His solution? $25,000 to the team with the best idea. Twenty-five grand to spend however you like.
How they threw down the gauntlet
And the competition is going to be tough. Some of the smartest ad people in North America work here. The person who pretty much created the TELUS brand. The people who launched Mini Coopers in North America. Yeah … they all work here.
But I’m going to go for it. I mean, how are you supposed to know how good you are unless you compete against the best? It’s going to be a tough road ahead, but who needs sleep? From what I’ve figured, this is what I have to accomplish over the next 12 months:
Uncover a couple of awesome ideas
Sell the ideas to my boss
Sell the ideas to my boss’s boss
Sell the ideas to my client
Bring the idea to life in the real world
It seems like a pretty simple five step process. Except it’s not. And everyone else will be trying to do the same thing. The difference is that they have the experience of having done it a couple of times before. I feel like David versus Goliath.