How to Grow Amazon’s Tail
Posted on April 9, 2008 - Filed Under ideaDRUNK's ideas | 5 Comments
Blurb is a website that lets you publish your own bookstore-quality books. What does this mean? That means that you can take that your manuscript, photos, or witty comics and make your own book. For cheap. You can get a single book printed for as little as $12.95.
Okay, so now I sound like I’m a […]
Read More..>>Car Ads - How To Make Them Good
Posted on April 7, 2008 - Filed Under ideaDRUNK's ideas | 3 Comments
This weekend I was at a Toronto Blue Jay’s game and my friends Chris and Hamid asked me an interesting question – why do all car ads suck? If you’re watching an hour of television, you’ll probably be exposed to over 20 automobile ads from five or six different brands. Unfortunately for the car companies, […]
Read More..>>Mining For Insights
Posted on April 2, 2008 - Filed Under On Ideation | 1 Comment
The most successful ideas are born out of brilliant insights. This is because the insight allows you to uncover a universal truth about people. You can then leverage that truth to help them improve their lives.
One of the most striking insights over the past couple of years was one about the myth of “real beauty”. […]
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