Friday Fun: Models & Bottles

Posted on May 30, 2008 - Filed Under Random | 2 Comments

It’s Friday. Someone may have been on the patio of The Madison a little late last night exploring the “drunk” part of Idea Drunk, so this is a quick post. The following ad combines two of my favourite things: Heineken and Zoolander.

The movie was released in 2001. Is that too soon to be retro? [...]

A Grain of Sand (Or Salt?)

Posted on May 29, 2008 - Filed Under On Ideation | Leave a Comment

The internet. Apparently, it’s available on computers. I read a recent interview from Wired Magazine with Brian Eno, where he discussed the impact that the interweb has on creativity.

Let me tell you who Brian Eno is. He’s a creative genius. First off, he’s a music producer. He’s produced/written for David Bowie, Talking Heads, U2, and [...]

The Kobe Brand

Posted on May 26, 2008 - Filed Under Cool Ideas | 3 Comments

How do you know that you’re the best? When you do something impossible and everyone believes that it’s real. That’s when you know that your brand is doing alright. When people love you so much that they suspend the feelings of disbelief.
Check out Kobe’s latest Nike commercial. He jumps over an Aston Martin in promotion [...]

Why It’s Okay That I Can’t Draw

Posted on May 22, 2008 - Filed Under Inspiration, On Ideation | 2 Comments

I had a revelation. You don’t have to be good at drawing to be an artist. All you need is creativity. Hugh Macleod has made a career as a cartoonist, but his visual art could be described as doodles at best. He doesn’t need elaborate artistic depictions to tell his stories.
From “Gaping Void” by Hugh [...]

Susceptible to Advertising

Posted on May 20, 2008 - Filed Under Inspiration | 2 Comments

Good marketing connects with you. Sometimes its because of an awesome in-store experience (Genius bars at Apple stores), sometimes it’s because it makes you feel good about your impact on the world (Method cleaning products), and sometimes it’s because it kicks your lazy ass off of the couch.
Over this long weekend, this ad is [...]

Think About It

Posted on May 14, 2008 - Filed Under Thought Starters | 7 Comments

Here are some statistics that will blow your mind:
1. Nike launches a new sneaker every seven hours.
2. Coke puts out a new product every 21 days in Japan alone.
3. Grand Theft Auto IV took in $500 million globally in its first week.
4. Hillary Clinton has spent $157,384,855 in an attempt to become president.
The scale of [...]

The Benefits of Free

Posted on May 12, 2008 - Filed Under Cool Ideas | Leave a Comment

People like getting free stuff. Especially if it’s unexpected. It promotes loyalty. It makes customers feel valued. It makes employees feel empowered to develop relationships with their customers. In an era where people are getting fired for giving away a Timbit (a tasty Canadian donut treat), it’s nice to see some companies can do it [...]

David Usher, I Have An Answer

Posted on May 7, 2008 - Filed Under On Ideation | Leave a Comment

I began reading David Usher’s non-music blog, after stumbling on a link from Mitch Joel’s site. It’s different from a typical “I’m a real person who wants to connect with my fans and sell you shit” blog because it talks about art, creativity and technology. And it’s actually written by him (no offense Kanye).
In this [...]

A Burger Fit For A Superhero

Posted on May 6, 2008 - Filed Under Random | 2 Comments

Product placement works. When it’s done correctly, it can work astoundingly well. I will give you an example. This weekend, I went to see the much-hyped Iron Man movie. It was an excellent film with a good storyline that was extremely well-acted (which is a lot to say for a comic book movie).

The producers did [...]

Brainstorming On The Bus

Posted on May 5, 2008 - Filed Under Brainstorming Techniques | Leave a Comment

The awesome thing about public transit is that it’s one of the easiest ways to get a ton of random stimulus. All you have to do is get on a bus and open up your senses.

Why It’s Good
Cities have so much to see that we are largely blind to. We spend so much time focused [...]