The Benefits of a Patio

Posted on August 27, 2008 - Filed Under Inspiration | 1 Comment

First of all, I’m writing this as I’m waiting on a patio for a friend. As an Idea Drunk after work at the tail end of summer, there’s a drink on the table. But the whole experience of being on a bustling patio enjoying a chilled brew has shone a light on something I have [...]

Brangelina Baby Photos – A Business Case

Posted on August 26, 2008 - Filed Under Random | Leave a Comment

I don’t pay as much attention to celebrity gossip as I should. Seeing as this stuff is more addictive than crack to the majority of the developed world, I should be more plugged in. On the weekend, I was reading this article on Ad Age. It gave the staggering figure that People and Hello! Magazine [...]

Figure Out What You Want

Posted on August 25, 2008 - Filed Under ideaDRUNK's ideas | Leave a Comment

The worst feeling in the world is not knowing what you want. Being unsure of what course of action to take. You reach a fork in the road and you don’t know whether to go left or right. You weigh your options. You’re not sure what to do. You waste precious time in a decision [...]

I’d Like to Play Golf With Jesus

Posted on August 21, 2008 - Filed Under Cool Ideas | 2 Comments

About a year ago, I wrote an article on the Idea Drunks over at EA sports and how they are structured for creativity. Here’s the result:

Pretty good. It’s actually a response to a fan video that was posted a year earlier. It has over 350,000 views in only two days.
- Christian

Bell – Strategy Good, Creative Meh

Posted on August 21, 2008 - Filed Under Random | 2 Comments

I have previously posted on the “Er…Bell” teaser campaign and reveal. There has been debate whether or not the creative is good. The truth is that it doesn’t matter if I think the campaign is good, because I am not the target market. I don’t have a landline. I am already locked into a cell [...]

24 Hours Before A Pitch

Posted on August 20, 2008 - Filed Under Pitching Ideas | Leave a Comment

What are most people doing 24 hours before a big pitch? Making last minute changes to their ideas. Reworking the content. Panicking. What should they be doing? Practicing. Practicing their presentation. Why? Because when it comes to selling ideas, the presentation matters more than the ideas themselves.
Unique ideas are intangible. You can only imagine how [...]

What Makes A Good Gift

Posted on August 18, 2008 - Filed Under Random | Leave a Comment

I am terrible at giving gifts. Especially for the people who are the most important to me (family, close friends, significant others etc.) I can never settle on the perfect gift, so I always panic and end up getting them alcohol. Being on the receiving end of some gifting love over the past couple of [...]

Always Leave Room For Accidents

Posted on August 14, 2008 - Filed Under On Ideation | Leave a Comment

Whenever I go to a party where I don’t know anybody, I try to find the old guy in the room. Why? Because he has the best stories. He’s been around the block. He’s experienced exactly what you’re going through, but in a different age. And there is a great opportunity to learn from the [...]

A Basket of Insecurities

Posted on August 11, 2008 - Filed Under Inspiration | 1 Comment

Why did I start Idea Drunk a year ago? There were a host of reasons. I wanted to do something that allowed me to escape from the (sometimes) mundane tasks of my job. Something to inspire me as to why I love ideas. Then, I wanted to grow my personal brand. I wanted people to [...]

Er… Bell?

Posted on August 6, 2008 - Filed Under Cool Ideas | 11 Comments

If you live in Toronto, you may have noticed a lot of signs in transit and billboards showcasing a mysterious combination of lettering - “er”. I’m pretty sure that this is the launch of the new advertising platform for Bell. Here’s my reasoning:

Bell gave official notice that Frank & Gordon were fired. Clearing out some [...]