In The Words Of Bob Dylan …
Posted on September 30, 2008 - Filed Under Random | 2 Comments
In the words of the infamous Bob Dylan, “Times. They are a-changing.”
The world is in a constant stage of flux. But there are certain pivotal instances of change that define societies. The decisions that individuals make at these points in time can characterize the success or failure of an entire culture.
I’m not talking about [...]
Who The F*ck Is Tinker Hatfield?
Posted on September 29, 2008 - Filed Under On Ideation | Leave a Comment
Tinker Hatfield is a world reknown designer of Nike shoes. In fact, he designed Nike’s first cross trainer. He originally trained as an architect until he applied art & design to create an athletic shoe. He draws his inspiration from everywhere. He has translated museums (Air Max 1), fighter jets (Jordan V) and even lawn [...]
Read More..>>The Loch Ness Monster Makes A Guest Appearance
Posted on September 25, 2008 - Filed Under Cool Ideas | Leave a Comment
I love it when people are able to bring ideas from movies to life in the real world. The original Motorola Startec cell phone was based off of a communicator from the original Star Trek movies. Sony Pictures in Japan has taken another step in this direction, bringing part of a movie to life in [...]
Read More..>>Monday Night Football
Posted on September 23, 2008 - Filed Under Inspiration | 5 Comments
I was watching Monday Night Football last night and it made me think of this Nike ad from a year ago. Let’s just say, this is what happens when you let the director of Bad Boys II direct a football commercial.
The commercial features Shawne Merriman (San Diego Chargers) and Steven Jackson (St. Louis Rams). [...]
Read More..>>Windows Without Walls: A Guerrilla Idea
Posted on September 20, 2008 - Filed Under ideaDRUNK's ideas | Leave a Comment
Microsoft is in the middle of spending around $300 million on their new marketing campaign. With such a big budget, it’s easy to get caught up in all of the giant things you can do. Possibilities seem endless under such a massive budget. But just because you can go big doesn’t mean there isn’t room [...]
Read More..>>Windows Without Walls
Posted on September 19, 2008 - Filed Under Random | Leave a Comment
It’s advertising jujitsu. Being able to turn the momentum of a direct attack back onto your attacker. Check out the next evolution of the new Windows campaign. The celebrity cameos give it buzz. The regular people give it credibility to relate it back to you. Rashad Evans just makes it funny.
In case you’re wondering about [...]
Read More..>>A Square Peg Fits A Round Hole
Posted on September 18, 2008 - Filed Under Cool Ideas | 2 Comments
One of my first articles was on how the corporate culture at EA Sports fosters ideas. They continue to push the envelope in their latest offering for Tiger Wood 2009. You’ve probably seen the first commercial for it here, where Tiger completes a “Jesus” shot. They’ve taken it to the next level to try and [...]
Read More..>>Why I Trust Comedians
Posted on September 17, 2008 - Filed Under Pitching Ideas | Leave a Comment
I was reading Seth’s article on political spin and how we all have good bullshit detectors that allow us to sift through the circus of lies surrounding politics. The article sparked me to send him this video from The Daily Show on political hypocrisy. I found it ironic that the most trusted source for news [...]
Read More..>>What The New “24″ Taught Me About Reinvention
Posted on September 15, 2008 - Filed Under ideaDRUNK's ideas | 6 Comments
Constantly changing appetites make reinvention a business necessity. In order to stay relevant and profitable in today’s business environment, you have to allow your brand story to evolve with the times. Most of the time, a brand’s story doesn’t need an entire overhaul to relate to a changing audience. You just have to find a [...]
Read More..>>HSBC’s Different Points Of View
Posted on September 10, 2008 - Filed Under Cool Ideas | 3 Comments
I love HSBC’s current positioning that celebrates learning from global diversity. It solidifies their mantra and a truly global bank. I think the following commercial is simply great entertainment. In less than two minutes with less than three words of dialogue it tells an emotional story. I love it.
- Christian
Source: Scamp
