Japanese Soda Bottles

Posted on January 28, 2009 - Filed Under On Ideation, Pitching Ideas | Leave a Comment

In the search for fresh ideas, many of us tend to over complicate things. The most creative ideas are those that are radically simple. The ones that are rooted in common sense. They make you smack yourself on the forehead and say “Why didn’t I think of that?”
There is a traditional Japanese soda called Ramune. [...]

Cologne’s Real Target Market: Women

Posted on January 26, 2009 - Filed Under ideaDRUNK's ideas | 3 Comments

I have a confession to make. I don’t get cologne. Seriously. The whole fragrance category astounds me. Their marketing is total fluff that I don’t understand. Fragrance industry, let me lay some consumer insight on you:

I automatically associate certain scents with douchebags. Like Davidoff’s Cool Water.
I have never bought cologne for myself. I’ve always received [...]

It’s A Dance Off

Posted on January 21, 2009 - Filed Under Cool Ideas | 1 Comment

I apologize for the lack of frequent posting. Life is full of stuff to do. The shorter half of the creative powerhouse ChowPau forwarded me this video on Monday. Very cool stunt done by T-mobile.

Pretty basic insight. People share stuff over their mobile phones. You see something cool happen and you take a picture/video with [...]

How To Fill A Stadium

Posted on January 15, 2009 - Filed Under ideaDRUNK's ideas | 1 Comment

I was watching the Toronto Raptors on TV and noticed the swash of empty seats. The arena was half full. Why? The Raptors suck. That’s why. But after further thought, I concluded that this wasn’t the case. The reason why there were empty seats was because two reasons: (1) people weren’t buying tickets, and (2) [...]

Allow Me To Reminisce

Posted on January 13, 2009 - Filed Under Inspiration | 3 Comments

Music has always been an excellent source of inspiration. Particularly if you are stuck with some problem you can’t find a workaround for, a beautiful song can give you a new perspective, let you see the problem from a different angle. And sometimes it’s just useful to make a break — for instance, watching some [...]

How To Be Creative – The Video

Posted on January 12, 2009 - Filed Under Inspiration | Leave a Comment

Some top line advice on how to be creative. Inspired by Hugh Macleod’s manifesto.

If you can’t view the video, click here.
- Christian

Creativity From The Pride of Baghdad

Posted on January 7, 2009 - Filed Under On Ideation | Leave a Comment

After a vacation to warm parts of the world, I have returned to areas with consistent internet access. So what does an Idea Drunk do on vacation? If you guessed get drunk, you are correct. But I also did some reading. One of the books that I read was a graphic novel called the “Pride [...]