The Cult Of Done

Posted on March 31, 2009 - Filed Under Inspiration | 3 Comments

I’m joining the Cult of Done. Fail fast and often, get stuff done, get more stuff done, fail some more, learn, blow something up, fail, learn, do more stuff, do more stuff. I like to start things, not think about starting things. I like to make mistakes along the way and learn from them. I [...]

KFC’s Winning PR Stunt

Posted on March 28, 2009 - Filed Under Cool Ideas | 4 Comments

KFC has offered to fix all the potholes in 4 U.S. cities (with a KFC logo imprint on the patch).
This is a fantastic PR: the press coverage has been fantastic, everyone is talking about it. It address economic issues without being a downer. There is a definite overlap between sophisticated word of mouth marketing [...]

The Ultimate Music Mashup

Posted on March 24, 2009 - Filed Under Inspiration | Leave a Comment

It’s no secret that I love mashups. They showcase a creativity and vision that requires you to look beyond the initial function of a piece and see it’s potential.
I was over at a friend’s house on Friday and got introduced to a mashup artist named Kutiman and his project “Thru-You”. The Thru-You project is simple: [...]

How I Would Take On Tim Hortons

Posted on March 17, 2009 - Filed Under ideaDRUNK's ideas | 4 Comments

It’s spring again. In Canada, that means two things: (1) there is at least one more snowfall to occur before it actually gets warms, and (2) it’s Roll Up The Rim time at Tim Hortons. Roll Up The Rim is the biggest marketing promotion in Canada. It’s so popular that companies pay to have their [...]

3 Things I Learned In Sudbury

Posted on March 11, 2009 - Filed Under ideaDRUNK's ideas | 3 Comments

This past weekend, I decided that it would be a good idea to hop in a car for four and half hours and make a trek up to Sudbury for an ultimate tournament. In the snow. Here’s what I learned this weekend:
1. Go Ahead. Get Dirty.
Sudbury is one of the dirtiest cities I have ever [...]

Laughing Inspires Creativity

Posted on March 2, 2009 - Filed Under On Ideation | 1 Comment

I was having a rough week. Until a certain book came in the mail. Now, this book is ludicrous. It’s sole purpose was to make me laugh. And suddenly, after having a couple of chuckles with this book, I found my work easier. The ideas flowed readily. I was getting people’s buy-in to ideas. I [...]

Lost Generation

Posted on March 1, 2009 - Filed Under Inspiration | 2 Comments

I originally found this clip on AdJoke. It’s amazing how a simple message presented creatively can have a much larger lasting impact. I dig how the youth of today are voicing their (intelligent) opinions and it’s being heard by millions around the globe. If you’re going to check it out, watch it with sound and [...]