"We gather knowledge faster than we gather wisdom." - William Bell

The White Pebble

Posted: June 29th, 2009 | Author: | Filed under: Inspiration | No Comments »

Religion often provides us with the greatest tools to teach people values, motivations, inspiration and (most importantly) about themselves. Through thousands of years of preaching, parables and teaching, you don’t have to believe everything  … but you can always learn.

whitepebble3
Courtesy of Hugh.

It’s not about believing or not believing. It’s not about what religion or god or set of beliefs that you identify with. But you have to admit, every religion has some pretty fascinating parables. And we could all learn something from them.

- Christian


Posted: June 17th, 2009 | Author: | Filed under: Inspiration | No Comments »

Originally found here. Please enjoy some pearls of wisdom from a guy  I consider to be one of the most creative people in the world. They don’t always make sense, but whatever. It’s Kanye.

  1. Know your worth. People always act like they’re doing more for you than you’re doing for them. Ask yourself this question, “Why would they do that?” Obviously, you bring something to the table for them to even do business with you.
  2. I wonder … would you rather have 100% from an average person or 10% from someone who is outstanding?
  3. Believe in your flyness. Conquer your shyness.
  4. You can learn more from a critique than from a compliment.
  5. If everybody thinks it’s right, you’re doing something wrong.
  6. Love your haters. They’re your biggest fans.
  7. I question anyone who annoys me … but I question myself all the time.

Number three is my favourite.

- Christian


It's Always Awkward …

Posted: June 16th, 2009 | Author: | Filed under: Random | Tags: , , , , | No Comments »

When you think this guy is your target market:

But it’s actually this guy:

One word – awkward. And I’m not talking about the inappropriately short gym shorts and pasty white man-thighs. But we often forget that there is a big difference between who we think consumes our product and who actually does.

I’m not saying that it isn’t correct to have an aspirational target. I’m saying that you shouldn’t forget that the majority of Canada doesn’t live in the city where you’re making your advertising. The majority of Canada doesn’t frequent hipster bars on Ossington and shop at H&M. They drink beer at their campsites, shop at Wal-Mart and got to Boston Pizza for a nice meal. And sometimes, they have amazing handlebar mustaches.

- Christian


TV Brainstorming – How To Do It

Posted: June 11th, 2009 | Author: | Filed under: Brainstorming Techniques | Tags: , , , , | No Comments »

A couple of days ago, I posted an article that pointed out that you can find a hell of a lot more time to do productive things if you forgo some passive television watching. For the past week, I’ve been thinking about this.

On one hand, it’s easy to give up television right now. There are no good shows on. The NHL and NBA playoffs are almost over. What is there left to watch? Now is the perfect opportunity to kick the habit and do something more productive with your time.

On the other hand, I like the relaxed escape and imaginary environment that television creates. I can see the benefits in letting an alternate universe wash over you. It got me thinking – why not do both? Escape to TV-land, but remain productive.

And that’s how television brainstorming was born.

All you need is a problem, a notepad and a television. Here’s how to do it. As you are watching your program, pause during each of the commercial breaks to ask one of these three questions:

1. How would your favourite character on the show solve your problem?
2. How would your issue be different in their TV universe?
3. How would the bad guy on the show solve your problem?

By placing your problem in the universe that your television program has created, you bend your mind and look at the problems differently. You use your imagination to see potential solutions. You suspend the “rules” of your normal universe to take on those from an imaginary one. All of these things can lead to solutions in the real world.

The best thing about this technique is that it creates a time constraint. If you don’t think of anything during one commercial break, you’re back to your program. And in 5 minutes, you get another shot at brainstorming.

So, give it a shot. Let me know what you think.

- Christian


Hammertime Ambush

Posted: June 9th, 2009 | Author: | Filed under: Random | No Comments »

Blatant ripoff of the T-mobile dance party?
Yes.

Obvious promo for A&E’s new show featuring MC Hammer?
Yes.

Is it still amazing?
Absolutely.

- Christian


0.7%

Posted: June 2nd, 2009 | Author: | Filed under: Random | Tags: , | No Comments »

This is my 200th post on Idea Drunk. That’s pretty awesome.

I’d like to take the opportunity to thank you for reading. It’s been a lot of fun to write, to brainstorm and (of course) to drink. And to know that fellow Idea Drunks come back again and again to read my ramblings is flattering.

If you like what you find here, tell a friend.
If you’re too lazy to come back every week, please subscribe.
If you have a question, email me.
If you live in Toronto, drop me a line and we’ll go for a drink.

Here’s an interesting fact: it is estimated that at any one time, 0.7% of the world’s population is drunk. That’s over 42 million people. It’s nice to know that you’re not alone.

- Christian


On Art And Advertising

Posted: June 1st, 2009 | Author: | Filed under: Random | Tags: , | No Comments »


In the beginning of your career, there’s no money in art. The same is true with a career in advertising. But at least in advertising, people see your work.

And you get a steady paycheck.

It’s funny. I know so many talented artists in the advertising industry. All of them used to create art, but only some of them still do it.

I wonder what would happen if they could create art full time. Would some of them succeed? Or would everyone need the regimented structure of a steady paycheck, a to-do list at work and a boss to motivate them to make ads?

- Christian

Update: One of my ad/artist friends is part of an exhibit this Thursday at the Gladstone. Come on down if you’re interested.