Add Some {Brackets}

Posted on August 27, 2009 - Filed Under Pitching Ideas | Leave a Comment

I stumbled on some sneaky wisdom from Seth on how to better sell stuff through:
If you need to get your audacious proposal/clever ad/new project past your boss, go ahead and add some gratuitous brackets here and {there}.
“Hey, what are these weird brackets doing here,” she might say.
“Oh, I like them. I think they add drama [...]

Today Was A Good Day

Posted on August 25, 2009 - Filed Under Random | 2 Comments

This new spot from Nike came out about a month ago, but it’s awesome. Just a great example of sweet cinematography and a good soundtrack. You don’t always have to be funny for people to be entertained by your brand. Sometimes you can just be cool.

If you can’t view the video, click here.
What’s crazy about [...]

What Flip Cup Taught Me About Brainstorming

Posted on August 21, 2009 - Filed Under On Ideation | 1 Comment

The name of this site is Idea Drunk and yesterday, I proved it. Last night my agency had its summer party. As the kids say, it was the “shiznit.” Most people would go to a party with free alcohol, beautiful ladies and kickin’ tunes to let loose and have a good time. Not me. I [...]

Introducing A New Holiday

Posted on August 18, 2009 - Filed Under ideaDRUNK's ideas | 3 Comments

In July, Seth asked the age old questions – So, what should we do on your birthday? My answer is usually pretty simple – go for drinks. But his was a little different.
With all due respect to Hallmark, the idea of sending people cards and presents on their birthday seems both selfish and small-minded. It [...]

Reinventing The Annual Report

Posted on August 11, 2009 - Filed Under Cool Ideas | 1 Comment

Adris Group’s Annual Report glows in the dark!
During difficult times, only good ideas can light up the path out of the crisis. Ideas are energy! They emerge in a moment and spread at the speed of thoughts and people channel them. Ideas are passed on from person to person until their radiance becomes powerful enough [...]

Johnnie Walker – The Story

Posted on August 10, 2009 - Filed Under Inspiration | 2 Comments

The ad agency for Johnnie Walker has done a short film to build the lore around the brand. It’s Monday morning, but it made me feel like having a sip and taking a journey. Enjoy.

If you can’t view the video, click here.
- Christian

My Favourite People

Posted on August 6, 2009 - Filed Under Random | 1 Comment

This is an ode to my favourite people – producers.
They get shit done.
They take an idea and figure out how to execute.
They listen to the crazy rantings of the “creatives” and figure out how to apply it to the real world.
In 1961, Kennedy promised to put a man on the moon.
The producers at NASA [...]