"We gather knowledge faster than we gather wisdom." - William Bell

Clever Tiger Woods Ad

Posted: December 28th, 2009 | Author: | Filed under: Cool Ideas | Tags: , , | No Comments »


As seen in the LaGuardia Airport on Boxing Day. Nice work Accenture.

- Christian

In The Christmas Spirit…

Posted: December 23rd, 2009 | Author: | Filed under: Cool Ideas | Tags: , , , , | No Comments »

According to the news, it’s been a tough year for the economy.
But it’s getting better.
And I’m thankful.

Thankful that I have an awesome family
Thankful that I have a job that I like.
Thankful that it pays me money.

But some kids aren’t that lucky.
They come from homes where they get abused.
So they run away.
And end up on the street.

That’s why there’s Covenant House.
To be that network to help street kids in need.

So that they don’t starve.
So that they don’t freeze.
So that they’re not tempted to sell sex.

And you can help out. By giving.

Need a last minute gift for your mom?
Give on behalf of her.
Think of it like an investment in a kid’s future.
Like how she invested in yours.

Got to http://giftsthatcount.ca to give.

- Christian

Top 10 Gifts For A Creative Person

Posted: December 16th, 2009 | Author: | Filed under: Random | Tags: , , , , | No Comments »

It’s the holidays and we all have that “creative” person on our list. We can be a little bit harder to buy for because we’re particular. But sometimes we’re easier to buy for because we think the most random shit is cool.

Anyways, if you’re stuck on what to get someone (creative or not), here are some ideas:

1. A Best Made Axe. I’ve talked about these before. They’re awesome. The look sweet. Plus, who wouldn’t want an axe? Nothing says “don’t fuck with my ideas” better than brainstorming with an axe in hand.best-made-axe-co-red-axe

2. A Long Board. It’s not all “extreme” like those X-Games skateboards. People don’t expect you to do tricks on them. It’s mellow. It’s bringing skateboarding back to its roots – surfing on pavement. Need more convincing? Check out this video.


3. Storymatic. Any writer knows the horrors of writer’s block. Now The Storymatic ($30) is here to help. By following two simple laws — a main character that changes during the story and doesn’t die along the way — the 500 cards, separated by color into gold cards offering a character trait or occupation and white cards that contain a situation or object, help you build a compelling story by simply following along.


4. A Blank Moleskin. These are the notebooks that Hemingway used. Creative greats all over the world love the classic touch and feel of a Moleskin. And the blank pages scream for you to fill them with scribbles, doodles, notes and ideas.


5. A Box Of Crayons. They bring you back to your childhood when all you had to worry about was the fact that you used up the black crayon, so you sub in navy blue instead. They’re colourful. And they let you create.


6. A White Shirt. Every person could use a crisp white shirt. They go with everything. This one is even designed for someone who bikes to work, but still wants to look good when they get there.


7. A bow tie. Or a skinny tie. Either way, bring back the nostalgic charms of the Mad Men era into the modern workplace. Ties used to say suit. Now they say cool.


8. A Screen Printing Kit. That way they can make their own ironic t-shirts. Or vintage t-shirts. Or witty t-shirts. Whatever. Check out this one from Urban Outfitters.

speedball screen printing 2

9. A Polaroid Camera. Or a newfangled Fujifilm imitation. Every since Polaroid stopped making film, there’s been some nostalgia around these. There’s something about having to wait to see it. Having it be permanent. It forces you to make every shot special.


10. Booze. The old standby. Everyone likes it. Just buy a cool looking bottle, like this R1 Whiskey from the makers of Jim Beam.


Bonus Gift:


A Fake Mustache. Who doesn’t want one of these? Great for costume parties, instant disguises or simply to wear while ironing your shirts on a Sunday.

- Christian

It's Not The Technology

Posted: December 11th, 2009 | Author: | Filed under: Inspiration | No Comments »

500x_pq1210b- Joy Golden

Joy was one of the first female copywriters on Madison Avenue in the 1960s (she’s fine if you want to call her “the real Peggy Olsen”) on how the romance was drained out of the advertising industry.

Remember that it’s not the twitter, the alternate-reality or the iPhone app that makes your work creative. It’s the idea itself.

With the accessibility of creative technologies on every laptop across the country, some people feel like they’re just executing creative. Just designing. Not actually coming up with ideas and bringing them to life. Not actually communicating.

I think that the romance leaves a relationship when you become complacent. When you give up. When you fall into a routine. So, if you’re working in a creative industry and not feeling “creative,” then do something to change it.

Find that great idea. And sell it.

- Christian

How (Not) To Make Decisions

Posted: December 3rd, 2009 | Author: | Filed under: Idea Drunk's Ideas | Tags: , , , | No Comments »


Here’s the situation. You paid $25 million for a research study that is supposed to form the basis of your business strategy for the next 5 years. It turns out that market has changed. What should you do? How should the $25 million you’ve invested impact your decision? The answer is simple.

It shouldn’t.

It’s a sunk cost. A sunk cost is an incurred past cost which have already been that cannot be recovered. Because you can’t get that money back, it shouldn’t affect your decision making.

You bought a pair of jeans online. They were $150 and you can’t return them. They arrive and don’t fit. They looks terrible. Do you wear them? Nope. You give them to someone else. You donate them to the Salvation Army. You wear your old jeans from before. Or you buy a new pair. But there are always people who will try to squeeze their way into expensive jeans that don’t fit and hope that people don’t notice.

But people always notice.

You could have spent $25 million or five bucks. If it’s a sunk cost, it shouldn’t impact your decisions. The amount you already spent is irrelevant. What matters is what the benefit of doing what it takes to get back to a strategy that’s relevant to the market.

So ignore sunk costs. And wear jeans that fit.

- Christian

Inspired by a friend’s frustration as well as this article.