The ninjas? No.
The phone? No.
The crazy stop motion animation style? Nope.
It’s the fact that it’s fan made. That’s right Patrick Boivin loves making movies so much, that he thought he’s do this. How wicked is that? Your brand is at that level of love that people want to make cool ads for you … for free!
This video has gotten over 300,000 views in just 3 days. For free. Update: found out that it was for a “sponsorship”, which probably means they gave him a free phone. But still a good price.
Now, it takes time and commitment to generate that level of love for you brand. But when you have it, you need to empower your craziest fans. You need to make it easy for them to create content for you. And you need to reward them when they do it.
At a minimum, Google could get in touch with Patrick and pay for his Nexus One usage for life. Or buy the ad and put it on TV. But Google tends to avoid advertising on TV.
A bigger idea would be to employ Patrick as a brand ambassador and give him a hundred Nexus One phones to give away however he sees fit. Sell them on eBay. Run a YouTube video contest. Give them away to his Facebook friends. Whatever he wants. It’s obvious that this guy loves your brand. Now give him the tools and opportunity to show that love to everyone in his network.
I’m working on a brand right now that has some of the most cult-dedicated fans in Canada. Here’s to hoping that we can empower them to do the same.
The sixpack was created by Dutch Design firm OOOMS. (Or maybe there’s another ‘O’ in there … I can’t remember.) It’s a great idea. Basically, it’s an environmentally friendly alternative the cardboard sixpack. Maybe you are bringing beer to a house party and want to mix and match brands. Maybe you don’t want the hassle of carrying a poorly constructed cardboard sixpack.
It kills creativity. Instead of seeing a world of possibilities, you start being “realistic”. What that means is that you’re content to deal with what the world gives you. Not daring to dream. Not daring to question the norm. Not curious enough to ask “Why?” And despite all efforts, maturity eventually creeps up on you. Here’s how to spot it:
This Christmas, you enjoyed giving presents more than getting them.
You and the bank successfully co-own a house. It also means that the bank independently owns your balls.
You have started to take a multivitamin. Not the Flintstones kind.
You no longer wear sweatpants outside of the house (unless you plan on actually sweating).
You’ve convinced yourself that you “like” salad. And vegetables.
If you find yourself moving swiftly towards maturity, here’s what to do:
Go to Toys “R” Us. Buy a toy.
Create art and give it to your parents. It can some fancy photography or a macaroni picture. Nothing brings back your childhood like the feeling that your work is going on the fridge.
Eat a Happy Meal. And make sure you get a sweet toy.
Play in the dirt.
Take notes in crayon.
Maturity is the enemy of creativity. In order to foster a fruitful creative environment, you have to think like a kid. You have to be curious. Because the secret to creativity is curiosity. Look at the world in wonder. See the possibilities.
And don’t fall into the trap of thinking that you should grow up and become an adult.