Dollars And Cents

Posted on February 23, 2010 - Filed Under Random | 2 Comments

From Seth’s blog:
“Watch the pennies and the dollars will take care of themselves.”
I’m not sure this is true. In fact, I’m pretty sure that if you watch the dollars, you don’t have to worry so much about pennies.
Big brands don’t sweat the small expenses. They don’t hassle about a return, or a little coupon fraud [...]

He Shoots, He Scores!

Posted on February 10, 2010 - Filed Under Random | 1 Comment

If you are Canadian and you do one thing today, watch this ad. It gave me the shivers.

If you can’t view the video, click here.
It’s crazy how in the same category, Coke can get it so right and Pepsi got it so wrong (Pepsi). Coke’s strategy is rooted in an insight and an idea – [...]

My New Mantra – Be Stupid

Posted on February 3, 2010 - Filed Under Inspiration | 3 Comments

One of the first posts on Idea Drunk was about the importance of stupid ideas. A new campaign from Diesel has reignited my love for stupidity. (Thanks Dan for the tip.) I love it when a brand is willing to plant a stake in the ground and decide to stand for something. When they develop [...]