Maybe I’m in film festival withdrawal, but I was browsing my weekly links and stumbled across this gem on AdJoke. It’s a short film sponsored by LG that integrates their products seamlessly into an emotional storyline.
In Toronto, the Toronto International Film Festival has taken the city by storm over the past week and a half. I was able to snag some tickets to premiers and screenings due to the fact that I helped out with this year’s ad campaign. Anyways, this resulted in me attending the premier of Ben Affleck’s second directorial effort – The Town.
Going into this movie, I thought what everyone else thought. Ben Affleck is a douche. Why the hell was I going to listen to this guy talk about his movie? I should have picked the Matt Damon film. Damn it. But with only a few words before the film, he was able to totally change my perception of him.
It wasn’t so much about what he said, but more about how he said it. He spoke openly and honestly about his struggles to make a movie. He talked about losing the confidence of Hollywood. He thanks the people who believed in him and gave him the money to take another shot at creating a full feature. But most importantly, he came across as genuine. He was honest. He demonstrated vulnerability. All of this worked to transform my perception of him from a douchey movie star to a human being.
People respect honesty. They like it when you tell the truth. Even if it isn’t exactly what they want to hear, people can’t argue with the truth. It’s something that we occasionally forget in the pace of business in creative industries. Sometimes we are so concerned about selling a concept or changing someone’s mind that we forget an open and honest conversation is usually the best way about it.
After a month long hiatus, Idea Drunk is back and open for business. First off, I would like to apologize to you. Our back end servers got hacked and it took some time to figure out what was going wrong and how to fix it. Because, let’s be honest, I’m not a programmer. I write. I come up with ideas. I rant. I don’t always know how things work under the hood.
A big thank you to Freeman, who got everything working again. If any of you live in Ottawa and you like this site, I implore you to buy him a beer on my behalf.
I know that a fair number of people read this site on a regular basis and I appreciate it. Thank you for reading. Thank you for being patient. I have about a month’s worth of content stored up in my brain, my notebooks and on my computer. Enjoy!