This week’s inspiration is all about breaking the rules. Nike paid filmaker Casey Neistat to make a film about its Fuelband and #makeitcount campaign but instead of shooting a straight advertisement for Nike, Neistat took the money, went on a 10-day around the world adventure and created an advertisement for life.
You’ve done the hard work. You put in the hours. You hit the gym. You did the drills. You have game time experience. You’re preforming well, but you can’t get to the next level. There’s a missing ingredient. That ingredient is a pinch of swag.
Swag. It’s the confidence to execute. It’s the willingness to take the game on your shoulders. It’s ability to deliver a win in in a clutch situation.
To be clear, it’s not cockiness. Derrick Rose has swag, but he’s not an asshole. He’s a grounded guy. But he has confidence. Confidence that the hundreds of hours he spent working on his delivery is going to pay off. And that swagger is what gives you the confidence to take the shot. Preparation and experience is what gives you the skill set to nail it.
Without swag, you’re not taking enough shots. You’re not putting yourself out there and chasing the opportunities that you want. Without swag, you’re giving up before even trying.
Find your swag. Find it and start taking your shots. Because your swagger is your ticket to the next level. It will transform you from a bench player in to an all star.