A Pitch For The Pits: For Women Only
Posted on January 16, 2008 - Filed Under ideaDRUNK's ideas
Renita, one of my friends from back in university, came up with some interesting thoughts after reading the original A Pitch For The Pits post that was written last week. Here’s what she said:
“At the risk of making you wildly uncomfortable by mentioning lady bits, this would probably also work for (cough) Feminine Products, no? They need replacing even more often than deodorant, though women might be a little more likely to stock up without prompting - but would also be mighty tempted by a magazine or gift.”
My first thought is that is an awesome idea! I had no idea that women were as lazy as men with this stuff. I mean, I hate making a trip to Shopper’s Drug Mart to buy deodorant, but I always felt that women felt differently about the subject. So a subscription that automatically replenishes your stash of “feminine products” every month definitely makes sense. There’s no need to waste valuable storage space with a stockpile, and you save the hassle of going out to buy a pack every month.
Why buy tampons when you hang under your umbrella-ella-ella eh eh eh?
But let’s take this idea to the next level. What if the package that was delivered didn’t only contain tampons? What if it also came with a month’s supply of razors, lip balm, tooth paste and whatever else busy women tend to go through on a monthly basis? What if it also contained free samples of new products? That way, you could turn the subscription service into a dual profit center - you make money from selling and delivering the products, but you also sell a permission based sampling list to companies with products that your customers would enjoy. You could even publish a monthly magazine that acts as a companion and represents the foundation for the subscription service’s branding.
The easiest iteration of this idea would be to implement it in partnership with a pre-existing magazine. It’d be cool if Cosmo or some other popular women’s magazine offered it as an upgrade option to a normal subscription. So each month you would receive your Cosmo and everything to enable a busy Cosmopolitan women at the top of her game. What do you think?
- Christian
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4 Responses to “A Pitch For The Pits: For Women Only”
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oi mon frere,
http://www.thelandsalmon.com/design/clever-beer-adverts.html
just parousing, look at this.
The idea is cool…but I feel there is a line. I agree that people are lazy, but you could in theory extend this idea to everything you do (groceries, dvds etc.) and then you would never have to leave your house. THUS while it may be nice to have your tampons/deo for your B.O. delivered to your door in the end it doesn’t take thaaat much effort to get some Optimum Points.
PS. Ad its PERUsing…like the country.
You can do that on Amazon (the subscription based stuff at least): http://www.amazon.com/gp/subscribe-and-save/details/index.html/ref=rcxsubs_dp_more
Cool! I guess I’m slow on the draw for that one. Thanks for the head’s up Derek.