Brainstorming On The Bus
Posted on May 5, 2008 - Filed Under Brainstorming Techniques
The awesome thing about public transit is that it’s one of the easiest ways to get a ton of random stimulus. All you have to do is get on a bus and open up your senses.
Why It’s Good
Cities have so much to see that we are largely blind to. We spend so much time focused on our destination that we rarely observe our surroundings on our journeys. If you’re driving through the city, you never have a chance to soak in what’s going on around you because you’re concentrating on the road.
The people, the traffic, the buildings, the interactions. Brainstorming on the Bus allows you to see everything from a different angle.
How To Do It
Buy a ticket, get on the bus, go to the back and soak it up. Doodling on a big pad of paper helps me bounce into ideas. There are three steps to brainstorming on the bus that will help you succeed:
1. Explore what grabs your attention
2. Apply it back to your issue
3. Come up with ideas
- Christian
Adapted from “How To Have Kick Ass Ideas”
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