Burn Your Digital Bra

It is a common misconception that the internet is populated mostly by socially introverted men. That may have been true in the 90s, but that “trend” has no place in the new millennium. I was reading Sean’s site and came across this article. It’s plum full of interesting facts about how women behave online.

Here are some interesting facts from Sean’s article. Did you know that:

1. 15 million women write blogs – of online women, 53% read blogs, 37% post comments to blogs and 28% write or update blogs (Compass Partners)

2. Women, young women in particular, are much more active on social networks (Rapleaf)

- Facebook/My Space – 63% female
- LinkedIn – 36% female
- Plaxo – 62% female
- hi-5 – 60% female

4. Reasons why women blog (Compass Partners)

- 65% for fun
- 60% self-expression
- 46% to get info
- 41% to stay up to date
- 40% connect with others
- 39% keep a diary
- 28% to participate in the blogosphere

5. 70% of ringtones that are purchased are from women

6. The Internet is considered a women’s third favourite leisure activity after sleep and family (Yahoo)

7. 40% of gamers and 64% of online gamers are women (Nielsen)

I think that it’s funny when people are surprised by facts like these. Especially when we all know women who use computers in their daily lives. If you are actually surprised by these statistics, maybe you should have a real conversation with one of these “women” that we keep on hearing about.

- Christian