Turns Out … It’s NOT What You Eat

Posted on September 3, 2008 - Filed Under Cool Ideas | 4 Comments

A new ad that McDonald’s is running (click on it to make it bigger):

I wonder if Chicken McNuggets will make me run faster.
- Christian

I’d Like to Play Golf With Jesus

Posted on August 21, 2008 - Filed Under Cool Ideas | 1 Comment

About a year ago, I wrote an article on the Idea Drunks over at EA sports and how they are structured for creativity. Here’s the result:

Pretty good. It’s actually a response to a fan video that was posted a year earlier. It has over 350,000 views in only two days.
- Christian

Er… Bell?

Posted on August 6, 2008 - Filed Under Cool Ideas | 11 Comments

If you live in Toronto, you may have noticed a lot of signs in transit and billboards showcasing a mysterious combination of lettering - “er”. I’m pretty sure that this is the launch of the new advertising platform for Bell. Here’s my reasoning:

Bell gave official notice that Frank & Gordon were fired. Clearing out some [...]

When Knight Falls

Posted on July 18, 2008 - Filed Under Cool Ideas | Leave a Comment

This is going to be awesome…

- Christian

Training For A Marathon

Posted on July 17, 2008 - Filed Under Cool Ideas | 1 Comment

One of J-ho’s shots from the World Air Guitar Championships
Everyone has a friend who can run a marathon without training. You know how it is … you wake up early to run, eat right and prepare for 3 months leading up to the race. Then your friend shows up slightly hung over and smokes your [...]

A Stride Around The World

Posted on June 27, 2008 - Filed Under Cool Ideas | 1 Comment

Sometimes you watch something that just inspires you. It makes you feel good about the world that we live in. It just makes you happy. This video does that:

It was originally the brainchild of a slacker traveler named Matt. In 2003, he was traveling and did silly dance in Asia that his friends caught on [...]

The Ultimate Puzzle

Posted on June 16, 2008 - Filed Under Cool Ideas | 3 Comments

Eric Clough isn’t your typical architectural designer. Sure, he’ll design you a fine den or kitchen, but he’s clearly got a creative streak that goes much deeper than that. That’s why, when given the opportunity, he secretly built an incredible scavenger hunt into a $8.5-million, 4,200-square-foot Park Avenue apartment that included ciphers, riddles, poems and [...]

The Kobe Brand

Posted on May 26, 2008 - Filed Under Cool Ideas | 2 Comments

How do you know that you’re the best? When you do something impossible and everyone believes that it’s real. That’s when you know that your brand is doing alright. When people love you so much that they suspend the feelings of disbelief.
Check out Kobe’s latest Nike commercial. He jumps over an Aston Martin in promotion [...]

The Benefits of Free

Posted on May 12, 2008 - Filed Under Cool Ideas | Leave a Comment

People like getting free stuff. Especially if it’s unexpected. It promotes loyalty. It makes customers feel valued. It makes employees feel empowered to develop relationships with their customers. In an era where people are getting fired for giving away a Timbit (a tasty Canadian donut treat), it’s nice to see some companies can do it [...]

Rockin’ Out Made Easy

Posted on April 21, 2008 - Filed Under Cool Ideas | Leave a Comment

Guitar Hero. It’s karaoke for playing the guitar.

It also seems to be an international phenomenon. It’s appeal stretches across national boundaries, generations, skill levels and social cliques. Why? Because of a basic insight: everyone wants to be a rock star.
The success of Guitar Hero is based in its ability to help you fulfill your dreams [...]