5 Signs You’ve Become An Adult (And What To Do About It)

Posted on January 12, 2010 - Filed Under ideaDRUNK's ideas | 3 Comments

I hate maturity.
It kills creativity. Instead of seeing a world of possibilities, you start being “realistic”. What that means is that you’re content to deal with what the world gives you. Not daring to dream. Not daring to question the norm. Not curious enough to ask “Why?” And despite all efforts, maturity eventually creeps up [...]

Don’t Be Boring

Posted on January 5, 2010 - Filed Under Inspiration, ideaDRUNK's ideas | Leave a Comment

An interesting mantra for a new year. If this is the year that you want to do something extraordinary, don’t be boring. Be interesting. Do new things. Take chances.
And get yourself into an environment that rewards bravery. There’s no sense in leaping off a bridge if it’s not going to get you somewhere cool. Unless [...]

How (Not) To Make Decisions

Posted on December 3, 2009 - Filed Under ideaDRUNK's ideas | Leave a Comment

Here’s the situation. You paid $25 million for a research study that is supposed to form the basis of your business strategy for the next 5 years. It turns out that market has changed. What should you do? How should the $25 million you’ve invested impact your decision? The answer is simple.
It shouldn’t.
It’s a sunk [...]

Introducing A New Holiday

Posted on August 18, 2009 - Filed Under ideaDRUNK's ideas | 3 Comments

In July, Seth asked the age old questions – So, what should we do on your birthday? My answer is usually pretty simple – go for drinks. But his was a little different.
With all due respect to Hallmark, the idea of sending people cards and presents on their birthday seems both selfish and small-minded. It [...]

Where To Find The Time

Posted on May 29, 2009 - Filed Under ideaDRUNK's ideas | 1 Comment

The media landscape is changing. Why? Because society is changing. It used to be that people would come home from school or work and commune on the sofa in front of the television. In some places this is still the case. In fact, Americans watch over 200 billion hours of TV every year.
But things are [...]

Pitches, Sleepless Nights and Swine Flu

Posted on May 4, 2009 - Filed Under ideaDRUNK's ideas | 5 Comments

First of all, I apologize for not posting last week. I got caught up in the last minute craziness that normally accompanies new business pitches. For the uninitiated, it usually means late nights, greasy Thai food and for some reason, sore shoulders. On Thursday afternoon, I emerged from a post-pitch nap with stubble and red [...]

How I Would Take On Tim Hortons

Posted on March 17, 2009 - Filed Under ideaDRUNK's ideas | 4 Comments

It’s spring again. In Canada, that means two things: (1) there is at least one more snowfall to occur before it actually gets warms, and (2) it’s Roll Up The Rim time at Tim Hortons. Roll Up The Rim is the biggest marketing promotion in Canada. It’s so popular that companies pay to have their [...]

3 Things I Learned In Sudbury

Posted on March 11, 2009 - Filed Under ideaDRUNK's ideas | 3 Comments

This past weekend, I decided that it would be a good idea to hop in a car for four and half hours and make a trek up to Sudbury for an ultimate tournament. In the snow. Here’s what I learned this weekend:
1. Go Ahead. Get Dirty.
Sudbury is one of the dirtiest cities I have ever [...]

Cologne’s Real Target Market: Women

Posted on January 26, 2009 - Filed Under ideaDRUNK's ideas | 3 Comments

I have a confession to make. I don’t get cologne. Seriously. The whole fragrance category astounds me. Their marketing is total fluff that I don’t understand. Fragrance industry, let me lay some consumer insight on you:

I automatically associate certain scents with douchebags. Like Davidoff’s Cool Water.
I have never bought cologne for myself. I’ve always received [...]

How To Fill A Stadium

Posted on January 15, 2009 - Filed Under ideaDRUNK's ideas | 1 Comment

I was watching the Toronto Raptors on TV and noticed the swash of empty seats. The arena was half full. Why? The Raptors suck. That’s why. But after further thought, I concluded that this wasn’t the case. The reason why there were empty seats was because two reasons: (1) people weren’t buying tickets, and (2) [...]