Starting A Religion

Posted on April 30, 2008 - Filed Under ideaDRUNK's ideas | 5 Comments

Start a religion based around environmentalism. Not some extreme tree-hugger stuff, but something that is a little bit of a farce and humourous. This was my favourite idea from our inaugural Idea Session. What if we created a fake religion around respecting and protecting the environment? It creates a foundation for belief and education, just […]

Who Do You Cheer For?

Posted on April 24, 2008 - Filed Under ideaDRUNK's ideas | 3 Comments

When you’re watching a sporting event, who do you cheer for?
- Your favourite team
- The athletes
- The sports league
My guess is that you cheer for your team or your favourite players. Who cheers for the league? No one. That’s because it’s difficult to be passionate about a league. Teams have rivalries, history and story lines. […]

How to Grow Amazon’s Tail

Posted on April 9, 2008 - Filed Under ideaDRUNK's ideas | 5 Comments

Blurb is a website that lets you publish your own bookstore-quality books. What does this mean? That means that you can take that your manuscript, photos, or witty comics and make your own book. For cheap. You can get a single book printed for as little as $12.95.

Okay, so now I sound like I’m a […]

Car Ads - How To Make Them Good

Posted on April 7, 2008 - Filed Under ideaDRUNK's ideas | 2 Comments

This weekend I was at a Toronto Blue Jay’s game and my friends Chris and Hamid asked me an interesting question – why do all car ads suck? If you’re watching an hour of television, you’ll probably be exposed to over 20 automobile ads from five or six different brands. Unfortunately for the car companies, […]

Some Advice For China

Posted on March 31, 2008 - Filed Under ideaDRUNK's ideas | 2 Comments

I was walking around the Eatons Centre in Toronto on Saturday when I came across a “demonstration”. I asked one of the participants what was going on, and was told that it was a “United China” rally. Wait … what? Since when do people protest FOR China? It’s like holding a pro-American rally in France. […]

What Is Advertising?

Posted on March 3, 2008 - Filed Under ideaDRUNK's ideas | Leave a Comment

I’m jealous. Of Mitch Joel (yes, he has two first names). He was rockin’ out at the TED conference this past weekend, absorbing knowledge from some of the smartest people on the planet. In reading this article on Twist Image, I came across an interesting quote:
“Advertising is the price companies pay for being unoriginal”
I think […]

I Like Surprises

Posted on February 19, 2008 - Filed Under ideaDRUNK's ideas | 2 Comments

Sometimes the best things in life are unexpected. When I was working on marketing credit cards, I came across a concept called “Surprise & Delight” promotions. Basically, customers were randomly selected to win some cool stuff when they used their card. I mean, who doesn’t like surprises? One of my good friends likes surprises so […]

Picking Up More Than Groceries

Posted on February 11, 2008 - Filed Under ideaDRUNK's ideas | 3 Comments

I was at Dim Sum yesterday with some fellow members of The Hounds and the conversation moved to an interesting topic. Apparently, there is a grocery store called the T&T in Toronto that is supposed to be reputable for meeting fellow single on a Saturday morning. Now, this was pretty surprising to me, but upon […]

What Would You Do With $3 Million?

Posted on January 24, 2008 - Filed Under ideaDRUNK's ideas | 7 Comments

$3 million dollars. What could it buy you? A nice house. The ability to travel around the world for the rest of your life. About 8 Ferraris. Two weeks of AIDS retroviral treatments for 300,000 people in Africa.

Or it could buy a 30 second spot during the Super Bowl.
The question posed by Brains […]

A Pitch For The Pits: For Women Only

Posted on January 16, 2008 - Filed Under ideaDRUNK's ideas | 4 Comments

Renita, one of my friends from back in university, came up with some interesting thoughts after reading the original A Pitch For The Pits post that was written last week. Here’s what she said:
“At the risk of making you wildly uncomfortable by mentioning lady bits, this would probably also work for (cough) Feminine Products, no? […]