Alan Moore Tells Good Stories

Posted on September 8, 2008 - Filed Under Inspiration, ideaDRUNK's ideas | Leave a Comment

This weekend I read Watchmen, a graphic novel by Alan Moore. I would normally say comic book, but the story is so compelling and complex piece of fiction that it is definitely a novel. Alan Moore, who wanted to transcend the perceptions of the comic book medium as something juvenile, created Watchmen as an attempt [...]

Figure Out What You Want

Posted on August 25, 2008 - Filed Under ideaDRUNK's ideas | Leave a Comment

The worst feeling in the world is not knowing what you want. Being unsure of what course of action to take. You reach a fork in the road and you don’t know whether to go left or right. You weigh your options. You’re not sure what to do. You waste precious time in a decision [...]

How Lawyers Kill Viral

Posted on August 4, 2008 - Filed Under ideaDRUNK's ideas | Leave a Comment

A successful viral campaign is never guaranteed. You try to create good content, make it easily accessible and hope that its interesting enough to get passed around. It’s hard to predict how the internet masses will react. But there are things that you can do to improve your odds of success. Like creating unique content. [...]

Unravel The Secret

Posted on July 30, 2008 - Filed Under ideaDRUNK's ideas | Leave a Comment

One of the best ad campaigns for beer in recent history was the “Unravel The Secret” campaign for Tiger Beer. I remember when I first saw the ads, I thought it was the coolest thing ever. They actually told a sequential story that seemed to be fraught with history, intrigue and mystery.
Asia 1939

London 1954

Paris [...]

3 Life Lessons Learned From Ultimate Frisbee

Posted on July 9, 2008 - Filed Under ideaDRUNK's ideas | 2 Comments

Joel eating a disc.
I play ultimate frisbee. This past weekend, a team that I play on attempted to qualify for the 2008 Canadian Nationals through a Regionals tournament. Although we didn’t make Nationals, we didn’t walk away empty handed either. Here’s a couple of things that I learned this weekend:
1. Desire Wins Games
Never underestimate the [...]

Starting A Religion

Posted on April 30, 2008 - Filed Under ideaDRUNK's ideas | 5 Comments

Start a religion based around environmentalism. Not some extreme tree-hugger stuff, but something that is a little bit of a farce and humourous. This was my favourite idea from our inaugural Idea Session. What if we created a fake religion around respecting and protecting the environment? It creates a foundation for belief and education, just [...]

Who Do You Cheer For?

Posted on April 24, 2008 - Filed Under ideaDRUNK's ideas | 3 Comments

When you’re watching a sporting event, who do you cheer for?
- Your favourite team
- The athletes
- The sports league
My guess is that you cheer for your team or your favourite players. Who cheers for the league? No one. That’s because it’s difficult to be passionate about a league. Teams have rivalries, history and story lines. [...]

How to Grow Amazon’s Tail

Posted on April 9, 2008 - Filed Under ideaDRUNK's ideas | 5 Comments

Blurb is a website that lets you publish your own bookstore-quality books. What does this mean? That means that you can take that your manuscript, photos, or witty comics and make your own book. For cheap. You can get a single book printed for as little as $12.95.

Okay, so now I sound like I’m a [...]

Car Ads - How To Make Them Good

Posted on April 7, 2008 - Filed Under ideaDRUNK's ideas | 3 Comments

This weekend I was at a Toronto Blue Jay’s game and my friends Chris and Hamid asked me an interesting question – why do all car ads suck? If you’re watching an hour of television, you’ll probably be exposed to over 20 automobile ads from five or six different brands. Unfortunately for the car companies, [...]

Some Advice For China

Posted on March 31, 2008 - Filed Under ideaDRUNK's ideas | 2 Comments

I was walking around the Eatons Centre in Toronto on Saturday when I came across a “demonstration”. I asked one of the participants what was going on, and was told that it was a “United China” rally. Wait … what? Since when do people protest FOR China? It’s like holding a pro-American rally in France. [...]