The Importance of Stupid Ideas

Posted on August 28, 2007 - Filed Under Brainstorming Techniques, On Ideation | Leave a Comment

Stupid ideas are stupid. Right? Wrong. Granted, there are always instances where you look back and regret acting on a silly whim or drunken idea. But that’s the point. “Stupid” ideas are not at fault. It is acting on them that is.
Stupid ideas are fantastic because of their ability to lead us on [...]

The Six Principles of Sticky Ideas

Posted on August 20, 2007 - Filed Under Cool Ideas, Inspiration, On Ideation | Leave a Comment

You can learn how to create sticky ideas. That’s the premise of a new book by a Stanford biz school prof called Made to Stick. In 1999, an Israeli research team analyzed 200 award-winning advertisements and some 200 others (from the same sources and for similar products) that sucked.
The study found [...]

Ode to a Notebook

Posted on August 8, 2007 - Filed Under On Ideation | 2 Comments

So we all have good ideas at different times in the day. Some people are toilet thinkers. Their ideas just come to them while they are on the can. Some people are pub thinkers. Some people come up with their best ideas when they are asleep.
The point is that we must be equipped to capture [...]

The Idea Drunks at EA Sports

Posted on August 7, 2007 - Filed Under Cool Ideas, On Ideation | 1 Comment

I was reading this article in the Georgia Straight about how the peeps over at EA sports generate ideas and push new projects. Now coming up with new kick-ass ideas is a process that takes a lot of investment, both temporally and fiscally.

One of EA’s keys to generating awesome new ideas is fostering a creative [...]