A Burger Fit For A Superhero

Posted on May 6, 2008 - Filed Under Random | 2 Comments

Product placement works. When it’s done correctly, it can work astoundingly well. I will give you an example. This weekend, I went to see the much-hyped Iron Man movie. It was an excellent film with a good storyline that was extremely well-acted (which is a lot to say for a comic book movie).

The producers did […]

A White Background

Posted on March 12, 2008 - Filed Under Random | 2 Comments

I was out with some people on Monday night when one of my friends told us a story about a visit he had to Newfoundland. He said that some people there had never seen a brown person before. It made me think. When I think of my friends, I don’t really think about race. Here […]

Canada + iPhone = March 14th

Posted on March 4, 2008 - Filed Under Random | 3 Comments

I was reading Chris Thompson’s site and came across this article that makes a bold prediction:
March 14 2008 = iDay Canada.
That’s right. For a full list of reasons, check out the original article here. But in the interim, here’s brief summary:

A couple of web hacks on the Apple Canada site reveal a new iPhone page […]

The Secret to Viral Videos

Posted on February 27, 2008 - Filed Under Random | 1 Comment

A couple of years ago I was taking a Creative Industries course at the University of Toronto when I had the privilege of speaking with David Mirvish. This was before the whole Lord of the Rings fiasco. Anyways, he explained to me that there was a simple order of popularity and success with the shows […]

Winners Go Home and *BLEEP* the Prom Queen

Posted on February 6, 2008 - Filed Under Random | 7 Comments

Idea Drunk has been voted the Best Business/Finance Blog in Canada! Despite the cockiness of the headline, I am actually humbled by the win. This was totally unexpected considering the quality and experience of the competition in the Canadian Blog Awards.
A big thank you to everyone who voted. I owe you all a beer. Or […]

They’re Brand Partnerships, Not Selling Out

Posted on February 5, 2008 - Filed Under Random | Leave a Comment

Will Ferrell seems to have the Midas touch for product integration. It proves that if you don’t take yourself too seriously, you can definitely boost the equity and exposure of your brand.
Ladies and gentlemen, my favourite 2008 Super Bowl ad:

- Christian

Top Canadian Marketing Blogs on Power 150

Posted on February 3, 2008 - Filed Under Random | 13 Comments

I recently got posted to Ad Age’s Power 150 ranking (although all the way at the bottom), which is just groovy. The Power 150 is a ranking of the top English-language media and marketing blogs in the world, as developed by marketing executive and blogger, Todd Andrlik. But I did have one beef. The person […]

Super Bowl Ads Help Pad Your Bonus?

Posted on February 1, 2008 - Filed Under Random | Leave a Comment

A couple of days ago, I brought up the fact that the air time for a Super Bowl ad can be up to $3 million. Now, needless to say, that’s a lot of coin for eyeballs. Especially for companies whose ads have minimal impact on the sale of actual products. I mean, why are there […]

Canadian Blog Awards

Posted on January 23, 2008 - Filed Under Random | 1 Comment

So, something super-groovy happened. Apparently, Idea Drunk is a finalist for the Canadian Blog Awards for Best Business/Finance Blog. That’s cool.
DJ Team Canada … some quality home grown talent.
I’ve taken a quick look at the other blogs in the category, and some of them seem quite good, although some skew finance, which isn’t really my […]

Worst Brand Partnership in the History of Time

Posted on January 9, 2008 - Filed Under Random | Leave a Comment

Did anyone else know that Will Smith was a Scientologist? I just found out. My immediate reaction was disbelief. Will Smith is one cool cat. He was funny on Fresh Prince, awesome in Bad Boys (I and II) and proved himself as a legit actor/producer with The Pursuit of Happiness.

Before I knew about him being […]