Brangelina Baby Photos – A Business Case

Posted on August 26, 2008 - Filed Under Random | Leave a Comment

I don’t pay as much attention to celebrity gossip as I should. Seeing as this stuff is more addictive than crack to the majority of the developed world, I should be more plugged in. On the weekend, I was reading this article on Ad Age. It gave the staggering figure that People and Hello! Magazine [...]

Bell – Strategy Good, Creative Meh

Posted on August 21, 2008 - Filed Under Random | 2 Comments

I have previously posted on the “Er…Bell” teaser campaign and reveal. There has been debate whether or not the creative is good. The truth is that it doesn’t matter if I think the campaign is good, because I am not the target market. I don’t have a landline. I am already locked into a cell [...]

What Makes A Good Gift

Posted on August 18, 2008 - Filed Under Random | Leave a Comment

I am terrible at giving gifts. Especially for the people who are the most important to me (family, close friends, significant others etc.) I can never settle on the perfect gift, so I always panic and end up getting them alcohol. Being on the receiving end of some gifting love over the past couple of [...]

Burn Your Digital Bra

Posted on July 28, 2008 - Filed Under Random | 2 Comments

It is a common misconception that the internet is populated mostly by socially introverted men. That may have been true in the 90s, but that “trend” has no place in the new millennium. I was reading Sean’s site and came across this article. It’s plum full of interesting facts about how women behave online.
Here are [...]

No Better Time Than Now

Posted on July 14, 2008 - Filed Under Random | 2 Comments

When InBev decided that they wanted to takeover Anheuser-Busch, AB responded by proposing a flurry of cost cutting changes. A last minute bid by upper management to save their jobs. And now, for the astounding price of $52 billion, the beer monopoly of Anheuser-Busch InBev is born.

It got me thinking. Why didn’t they implement all [...]

Do I Really Want An iPhone?

Posted on July 7, 2008 - Filed Under Random | 2 Comments

There has been buzz in the Canadian news about the iPhone. Some positive. Some negative. Everyone knows that the phone is a cool device. And that it’s pretty. But it’s the price that everyone’s bickering about. Rogers has a monopoly on GSM technology in Canada, so they can charge whatever they want. Additionally, the volume [...]

Top 5 Canadian Ideas

Posted on July 2, 2008 - Filed Under Random | 1 Comment

In celebration of Canada Day, I have pulled together a list of the top 5 ideas born by Canadians. Imagine what life would be like if none of these were invented!
As chosen by the people:
1. Insulin (1921, Frederick Banting, Charles Best)
2. The telephone (1876, Alexander Graham Bell)
3. The light bulb (1874, Henry Woodward, Mathew Evans)
4. [...]

How To Make Microsoft Cool (Part 2)

Posted on June 11, 2008 - Filed Under Random | 1 Comment

Over the past two days, I have been pondering how to make Microsoft cool. Sure, I could have generated ideas that have been born out of insights. I could have constructed full strategies drawing from the “cool equity” of the Xbox 360.
But I didn’t. I just wrote down a list of ideas that popped into [...]

How To Make Microsoft Cool (Part 1)

Posted on June 9, 2008 - Filed Under Random | 4 Comments

This afternoon I was reading an interesting article in Fast Company about trying to make Microsoft “cool”. Here’s the crux of the issue. Everyone says that you can’t make yourself cool. You either are cool, or you’re not.
I don’t believe that. I believe that people (and brands) can change. I know plenty of people who, [...]

Friday Fun: Models & Bottles

Posted on May 30, 2008 - Filed Under Random | 2 Comments

It’s Friday. Someone may have been on the patio of The Madison a little late last night exploring the “drunk” part of Idea Drunk, so this is a quick post. The following ad combines two of my favourite things: Heineken and Zoolander.

The movie was released in 2001. Is that too soon to be retro? [...]