Holy Batshit Batman!

I don’t normally self-promote, but this is cool. We made a video. It’s for Old Style Pilsner – a gnarly beer from Western Canada. They’re having a Bush Bash and wanted us to make a quick video to explain it. It’s random. It’s weird. Enjoy ….

If you can’t see the video, click here.

So the general idea is based on the fact that people love Old Style Pilsner because of it’s crazy label. (See below.)

It’s got some crazy shit on it. Bunnies. Planes. Teepees. Monks drinking beer. A sweet Pilsner flag. Basically, all of the random crap that’s in a crazy artist’s brain in 1926 when he’s a had a few too many Pilly’s and decides to design the label. So, we decided to make a video that existed in a 3D model of that label.

How We Did It

1. We made a huge 6′x6′ model of the beer label (aka “Pil Country”) in some guy’s garage. It took a lot of time and effort. Lots of looking at the label. Looking at a huge piece of blank plywood. Looking at the label. Trying not to drink the beer. Putting a tree somewhere. Etc.

For the “Making Of” gallery on Flickr, click here.

2. We got some light, a camera and started shooting. Eight people piled into this guy’s garage. It got sweaty. It got personal. I got to play with bunnies, sparklers and miniature 24′s of beer. Best day of my life.

3. Some editing and stuff. Then … ta-da! A video.

So if you’re lucky enough to live out in Western Canada, I highly recommend going out and picking up a case of Pil. We don’t get it out here and I had to wrangle some people to try and ship me some. It’s a wicked beer with a wicked label. And maybe you’ll win some tickets to a crazy Pilsner Bush Bash. After all … that’s why we made the video.

- Christian