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HSBC’s Different Points Of View

Posted: September 10th, 2008 | Author: | Filed under: Cool Ideas | Tags: , , , | 3 Comments »

I love HSBC’s current positioning that celebrates learning from global diversity. It solidifies their mantra and a truly global bank. I think the following commercial is simply great entertainment. In less than two minutes with less than three words of dialogue it tells an emotional story. I love it.

- Christian

Source: Scamp

3 Comments on “HSBC’s Different Points Of View”

  1. 1 Lillian said at 10:49 pm on September 10th, 2008:

    that’s probably one of the best ads i’ve ever seen.

  2. 2 Nish said at 8:27 am on September 11th, 2008:

    Did anyone notice at :36 there’s a huge bear that attacks one of the officers?! Am I seeing this right?

  3. 3 Christian said at 4:00 pm on September 12th, 2008:

    Lillian,

    Yeah, it’s a compelling story that drives home a simple but intelligent message. It’s cool when you see large companies embrace the diversity in opinions instead of just catering to the most popular.

    Nish,

    I think that’s a “protestor” dressed in a bear costume (not a real bear)

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