Inspired By Uncle Phil From Fresh Prince
Posted on February 9, 2009 - Filed Under Random
Sometimes brands take on the challenge of shifting an industry. Of rallying people behind a cause bigger than their individual company. Some examples are Howies and Innocent Smoothies. Both of these companies found a simple cause and stand behind it. They planted a stake in the ground and told everyone what they stand for. They’re causing ripples but are well on their way to making waves.
Kaplan is attempting to do the same thing by shifting the way that we think about education. I know what you’re thinking. Wasn’t Kaplan the company that made those SAT prep books? Yup. But they’re growing to new directions. They’ve started a university. Check it out:
Click here if you can’t view the video.
And yes … it is Uncle Phil from Fresh Prince in the ad. He’s still dropping knowledge bombs 13 years after the show went off the air. But it makes you think. It takes confidence to plant a stake in the ground and clearly define what you stand for. Because it will piss some people off. And too many brands today need to be loved by everyone. To break through and change something, you have to ruffle a few feathers.
- Christian
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I saw this ad this morning and it stopped me enough to make me watch till the end. Go Uncle Phil.