Idea Drunk

Because my ideas suck sober

It’s Always Awkward …

Posted on June 16, 2009 - Filed Under Random

When you think this guy is your target market:

But it’s actually this guy:

One word – awkward. And I’m not talking about the inappropriately short gym shorts and pasty white man-thighs. But we often forget that there is a big difference between who we think consumes our product and who actually does.

I’m not saying that it isn’t correct to have an aspirational target. I’m saying that you shouldn’t forget that the majority of Canada doesn’t live in the city where you’re making your advertising. The majority of Canada doesn’t frequent hipster bars on Ossington and shop at H&M. They drink beer at their campsites, shop at Wal-Mart and got to Boston Pizza for a nice meal. And sometimes, they have amazing handlebar mustaches.

- Christian

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay

Comments

4 Responses to “It’s Always Awkward …”

  1. Jen on June 17th, 2009 7:59 am

    In those last two sentences…you described my south-central Ontario hometown. In a nutshell.

  2. Christian on June 17th, 2009 10:30 am

    Hahaha… that’s awesome. I call it the Sham-Wow target, because that marketing is what sells to them.

    Not that a Sham-Wow isn’t amazing. I have one.

  3. Jen on June 17th, 2009 6:29 pm

    Have you seen the Slap Chop commercial? If you have one of those too, we should probably be friends.

  4. chowner on June 18th, 2009 4:01 pm

    Have any of you seen the Rap Chop video? Now that’s money.

    http://www.youtube.com/watch?v=UWRyj5cHIQA

Leave a Reply