It’s Not The Technology

- Joy Golden

Joy was one of the first female copywriters on Madison Avenue in the 1960s (she’s fine if you want to call her “the real Peggy Olsen”) on how the romance was drained out of the advertising industry.

Remember that it’s not the twitter, the alternate-reality or the iPhone app that makes your work creative. It’s the idea itself.

With the accessibility of creative technologies on every laptop across the country, some people feel like they’re just executing creative. Just designing. Not actually coming up with ideas and bringing them to life. Not actually communicating.

I think that the romance leaves a relationship when you become complacent. When you give up. When you fall into a routine. So, if you’re working in a creative industry and not feeling “creative,” then do something to change it.

Find that great idea. And sell it.

- Christian