Japanese Soda Bottles
Posted: January 28th, 2009 | Author: Christian | Filed under: On Ideation, Pitching Ideas | Tags: christian parsons, creativity, idea drunk, japanese soda bottles, ramune, simple | No Comments »
In the search for fresh ideas, many of us tend to over complicate things. The most creative ideas are those that are radically simple. The ones that are rooted in common sense. They make you smack yourself on the forehead and say “Why didn’t I think of that?”
There is a traditional Japanese soda called Ramune. They use a different way to seal the bottle. A glass marble is wedged in the neck so liquid can’t escape. You press the marble inside when you want to drink. Then you shake the bottle and the expanding gas held the marble back in place again. A beautiful one piece recyclable unit.
Simple.
- Christian
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