My New Mantra – Be Stupid
Posted on February 3, 2010 - Filed Under Inspiration
One of the first posts on Idea Drunk was about the importance of stupid ideas. A new campaign from Diesel has reignited my love for stupidity. (Thanks Dan for the tip.) I love it when a brand is willing to plant a stake in the ground and decide to stand for something. When they develop and manifesto and preach to the people.
People will get offended. Who gives a fuck? Now the brand stands for something. Now they have an identity. Now they can inspire. Inspire fans. Inspire loyalty. Inspire change.
Check out their manifesto:
If you can’t view the video, click here.
Like balloons, we are filled with hopes and dreams.
But over time a single sentence creeps into our lives.
Don’t be stupid.
Its the crusher of possibility.
Its the worlds greatest deflator.
The world is full of smart people.
Doing all kind of smart things…
That’s smart.
Well, we’re with stupid.
Stupid is the relentless pursuit of a regret free life.
Smart may have the brains…
But stupid has the balls.
The smart might recognize things for how they are.
The stupid see things for how they could be.
Smart critiques.
Stupid creates.
The fact is if we didn’t have stupid thoughts
We’d have no interesting thoughts at all.
Smart may have the plans…
But stupid has the stories.
Smart may have the authority
but stupid has one hell of a hangover.
Its not smart to take risks…
Its stupid.
To be stupid
Is to be brave
Stupid isn’t afraid to fail.
Stupid know there are worse things than failure…
Like not even trying.
Smart had one good idea,
And that idea was stupid.
You can’t outsmart stupid.
So don’t even try.
Remember.
Only stupid can be truly brilliant.
So, BE STUPID
And that is my new mantra. Shit is about to get stupid.
- Christian
Comments
3 Responses to “My New Mantra – Be Stupid”
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I like…the idea of the message. But I think they could’ve used a better word than “stupid” and conveyed a more positive, call to action, message. Like – fearless or relentless or something that’s kickass but still has a more positive connotation, no?
Just my thought…I like the idea, but not sold on the execution…
Interesting point Jen. I understand where you’re coming from, but I almost feel that for a brand like Diesel, they have to say something that will make you stop and shock you.
“Be stupid” definitely achieves that. As aspirational as “fearless” … probably not. But it definitely makes you stop and take notice.
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