Comments on: My New Mantra – Be Stupid http://www.ideadrunk.com/archives/my-new-mantra-be-stupid by Christian Parsons Fri, 03 Feb 2012 23:34:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: How Diesel Called Our Generation Stupid and Got Away With It http://www.ideadrunk.com/archives/my-new-mantra-be-stupid/comment-page-1#comment-1776 How Diesel Called Our Generation Stupid and Got Away With It Wed, 10 Feb 2010 12:00:58 +0000 http://www.ideadrunk.com/?p=1016#comment-1776 [...] You damn right it works. Chris Parsons, from Idea Drunk has gone so far as to claim this to be his new Mantra! Diesel knew their target market and Anomaly London effectively produced an Ad that hit home with [...] [...] You damn right it works. Chris Parsons, from Idea Drunk has gone so far as to claim this to be his new Mantra! Diesel knew their target market and Anomaly London effectively produced an Ad that hit home with [...]

]]> By: Christian http://www.ideadrunk.com/archives/my-new-mantra-be-stupid/comment-page-1#comment-1773 Christian Thu, 04 Feb 2010 18:35:40 +0000 http://www.ideadrunk.com/?p=1016#comment-1773 Interesting point Jen. I understand where you're coming from, but I almost feel that for a brand like Diesel, they have to say something that will make you stop and shock you. "Be stupid" definitely achieves that. As aspirational as "fearless" ... probably not. But it definitely makes you stop and take notice. Interesting point Jen. I understand where you’re coming from, but I almost feel that for a brand like Diesel, they have to say something that will make you stop and shock you.

“Be stupid” definitely achieves that. As aspirational as “fearless” … probably not. But it definitely makes you stop and take notice.

]]> By: Jen http://www.ideadrunk.com/archives/my-new-mantra-be-stupid/comment-page-1#comment-1772 Jen Thu, 04 Feb 2010 02:37:35 +0000 http://www.ideadrunk.com/?p=1016#comment-1772 I like...the idea of the message. But I think they could've used a better word than "stupid" and conveyed a more positive, call to action, message. Like - fearless or relentless or something that's kickass but still has a more positive connotation, no? Just my thought...I like the idea, but not sold on the execution... I like…the idea of the message. But I think they could’ve used a better word than “stupid” and conveyed a more positive, call to action, message. Like – fearless or relentless or something that’s kickass but still has a more positive connotation, no?
Just my thought…I like the idea, but not sold on the execution…

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