Ninjas + Google = Awesome
Posted on January 20, 2010 - Filed Under Inspiration
What’s the most awesome thing about this video?
The ninjas? No.
The phone? No.
The crazy stop motion animation style? Nope.
It’s the fact that it’s fan made. That’s right Patrick Boivin loves making movies so much, that he thought he’s do this. How wicked is that? Your brand is at that level of love that people want to make cool ads for you … for free!
This video has gotten over 300,000 views in just 3 days. For free. Update: found out that it was for a “sponsorship”, which probably means they gave him a free phone. But still a good price.
Now, it takes time and commitment to generate that level of love for you brand. But when you have it, you need to empower your craziest fans. You need to make it easy for them to create content for you. And you need to reward them when they do it.
At a minimum, Google could get in touch with Patrick and pay for his Nexus One usage for life. Or buy the ad and put it on TV. But Google tends to avoid advertising on TV.
A bigger idea would be to employ Patrick as a brand ambassador and give him a hundred Nexus One phones to give away however he sees fit. Sell them on eBay. Run a YouTube video contest. Give them away to his Facebook friends. Whatever he wants. It’s obvious that this guy loves your brand. Now give him the tools and opportunity to show that love to everyone in his network.
I’m working on a brand right now that has some of the most cult-dedicated fans in Canada. Here’s to hoping that we can empower them to do the same.
- Christian
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