No Better Time Than Now
Posted on July 14, 2008 - Filed Under Random
When InBev decided that they wanted to takeover Anheuser-Busch, AB responded by proposing a flurry of cost cutting changes. A last minute bid by upper management to save their jobs. And now, for the astounding price of $52 billion, the beer monopoly of Anheuser-Busch InBev is born.
It got me thinking. Why didn’t they implement all of these “efficiencies” earlier? It’s too often that we wait until somebody complains to fix something. We are hoping that our customers, stakeholders or bosses won’t notice. But they always do. Take the Rogers’ fiasco with the pricing of Canadian iPhone rate plans. They took a home run and decided they didn’t want to walk the bases.
Here’s an idea. Everyone always notices when something is broken. They will probably not complain about it. As Canadians, we are too polite. But just because we don’t create hate website dedicated to your brand, doesn’t mean that it doesn’t ire us.
So why not fix it right away? You are going to incur the cost of fixing it eventually. And by addressing it immediately, you save yourself the potential of a bad PR backlash.
- Christian
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I hate Rogers almost as much as I hate Billy Zane. That guy sucks.
There’s a lot of Rogers hate and a lot of Billy Zane hate out there. I even heard he got his own website.