No More Religion
Posted on June 18, 2008 - Filed Under IDEA Challenge
Here’s a quick update on the how we faired in the “Green Competition” (that was the topic for the inaugural Idea Session 1.0). The judges were looking for “a big idea” that could “transform the industry”. Based on the nature of advertising industry and the company that I work for, I thought we could go outside of the box. Improved recycling sorters, a “tax” on energy usage and stickers to remind people to turn off the lights seemed a little provincial. Not enough of a “big” idea.
So we came up with something big. Something a little crazy. Something that people would never have thought of before. We wanted to start a religion. We wanted to harness all of the good intentions and momentum behind the green movement and focus it on a farcical religion. Now how did we do? We lost.
You can’t win them all.
The winning idea? A carbon counter. A simple and engaging idea that will allow us to begin to track and monitor the affects of our daily activities on the environment. Seriously? Maybe I’m misread something, but I’m pretty sure that this already exists. Just Google “Carbon Footprint Calculator”.
The lesson to be learned is that sometimes we go too far out of the box. We push outside of a client’s comfort zone. Sometimes when people ask for that “next big idea” they mean a “revamp what the competitors are doing.” But I still think it’s important to push boundaries. Next time, we’re going to pitch three ideas, instead of putting our eggs in one basket. One idea will be crazy, one will be moderately innovative and one will be normal.
- Christian
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Maybe you lost. This weekend I plan to drink a ridiculous amount of tequila and invent my own farcical religion.
It’s still in a sober embryonic stage, but all you bitches will worship me as a god and fill my glass whenever it is empty.
And as a spiteful god, whenever you disobey or refuse my tequila, I will punch you in the feelings. When I either pass out, or die from alcohol poisoning, you can take my place as god.