One Question With Dave Trott
Posted on November 6, 2008 - Filed Under Pitching Ideas
I’ve written before about Dave Trott. He’s one of those guys who has so much advertising experience that he oozes knowledge. Luckily, the “ooze” is packaged in awesome stories. David was recently touting the benefits of reading George Lois’s (out of print) book The Art of Advertising. Not for the great work, but for the inspirational stories of how they sell ideas.
The article brought up a question that he was gracious enough to answer for me:
Christian: What’s the most recent “crazy” thing that you’ve done to get an idea sold through?
Dave: We won a pitch with an idea I got out of that George Lois book. We were pitching for a newspaper account at 9:00am Monday morning. So Sunday night at 11pm we got a copy of Monday’s paper. We wrote the script overnight, from the stories in the paper. We shot it 7:00am Monday morning. And at the pitch we were able to play a commercial based on what was in the paper that had just gone on the newstands. We won the pitch, so the book works.
I can’t wait for the next pitch that I get to work on, so we can try something impossible, impactful and awesome.
- Christian
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