Reinventing The Annual Report
Posted: August 11th, 2009 | Author: Christian | Filed under: Cool Ideas | Tags: adris group, annual report, glow in the dark, innovation, like cool | 1 Comment »
Adris Group‘s Annual Report glows in the dark!
During difficult times, only good ideas can light up the path out of the crisis. Ideas are energy! They emerge in a moment and spread at the speed of thoughts and people channel them. Ideas are passed on from person to person until their radiance becomes powerful enough to light up the future.
The Adris Group has more than 3,000 employees. Each one of them can come up with an idea that can make the world better, but it is only when they all come together with a single goal that the power of their ideas becomes capable of shattering the darkness. That is why this book glows in the dark ? It is charged with over 3000 good ideas!
Gimmick? Yup. But way to take something boring (an annual report) and make it interesting in a way that speaks volumes about the company. Cheers to whoever was had the balls to transform the annual report into something awesome.
Originally found at Like Cool.
- Christian
Brilliant!