Rockin’ Out Made Easy
Posted on April 21, 2008 - Filed Under Cool Ideas
Guitar Hero. It’s karaoke for playing the guitar.
It also seems to be an international phenomenon. It’s appeal stretches across national boundaries, generations, skill levels and social cliques. Why? Because of a basic insight: everyone wants to be a rock star.
The success of Guitar Hero is based in its ability to help you fulfill your dreams in your living room. It lowers the barriers to entry (such as learning the actual guitar and practicing) and lets you rock out in a couple of minutes. The beauty of Guitar Hero is the fact that it doesn’t lose it’s cool when it takes rock and roll to the masses. It’s authentic. It almost works as an educational system on classic, contemporary and new rock.
It’s awesome to see an 8 year old kid get the Led out. It’s just as cool to see a 60 year old grandma play The Killers.
Guitar Hero makes being cool accessible. How can our products do the same?
- Christian
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