Social Networking … Retail Version?
Posted on November 27, 2007 - Filed Under ideaDRUNK's ideas
Ladies, this short article mostly applies to you. Although, in today’s day and age, it probably applies to some of the guys too. You know the feeling. You try on a something at the store and think you look pretty awesome, but (of course) you need a second opinion. I mean, we are a generation that is much more likely to rely on our friend’s opinions than expert advice.
With Social Retailing, developed by IconNicholson, you can send a video to your friends’ cell phones and instantly get their vote. You can also try on outfits virtually using a mirror that shows how good they might look.
Awesome idea. And imagine how cool it would be if while you were waiting to go into the change room, you took a quick personality/style test and the results shaped “suggested” items that would go with the piece that you are trying on. If the price of installing these units is cost-prohibitive to some retailers, perhaps they could partner with other companies to provide them in turn for an opportunity to communicate with customers. (Eg. MasterCard could chip in to get these into Macy’s and in exchange get a Priceless line to run on the bottom right. The perfect jacket/skirt/pants: priceless)
The first batch of these bad boys are going up in Bloomingdale’s in March 2008.
- Christian
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