"Little things can change your life. Like Yoda."

Susceptible to Advertising

Posted: May 20th, 2008 | Author: | Filed under: Inspiration | 2 Comments »

Good marketing connects with you. Sometimes its because of an awesome in-store experience (Genius bars at Apple stores), sometimes it’s because it makes you feel good about your impact on the world (Method cleaning products), and sometimes it’s because it kicks your lazy ass off of the couch.

Over this long weekend, this ad is directly responsible for getting my lazy bum off out of my apartment. It made me run stadium steps, do sprint training and suicide intervals. It’s that good. I love it because it made me feel like Nike was kicking my ass into gear and motivating me to become a better athlete.

The follow-up ad gave me a lot of cocky things to say to people when the Nike-inspired training kicks in:

- Christian

2 Comments on “Susceptible to Advertising”

  1. 1 Hamid said at 10:15 am on May 28th, 2008:

    First time I heard the song in that Nike commercial, I hated it.

    And now, I can’t get it out of my head. “Be Somebody!”

  2. 2 Christian said at 7:20 am on May 29th, 2008:

    It’s called “List of Demands” by Saul Williams

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