5 Things To Stop Doing For A Happy And Creative 2012
Posted: January 1st, 2012 | Author: Christian | Filed under: Inspiration | Tags: 2012, advertising, christian parsons, creative, creativity, idea drunk, Ideas, Inspiration, new year, resolution | No Comments »
I’ve already posted 5 things that you can do more of to help you stay happy and creative in 2012. A layover in the airport thanks to a certain service challenged airline allowed me to recognize that there are also things that we can STOP doing in order to better equip ourselves for an awesome new year filled with great work and creativity.
1. Stop aiming for perfection.
There is such a thing as good enough. It’s better to get your work in market than to waste precious resources trying to make it perfect. There’s a standard lifecycle of adoption for new products, services and ideas. The early adopters don’t need a product to be perfect. They just want it to be new, cool and to address a need. Stop using perfection as an excuse to get your work to market.
2. Stop waiting for opportunities.
Chase them. If you see something that you want, be bold and go after it. Don’t stands there in a coffee shop waiting for the girl that you like to do something that creates the perfect opportunity for conversation. Just go up and talk to her. Same thing with projects at work. If you hear about a pitch that you want to work on, go talk to someone to get yourself on that project. Does it take balls? Yes. Will it be worth it? Absolutely.
3. Stop driving everywhere.
Walk. Bike. Take transit. Leave the car at home. Get some fresh air. Interact with people. We spend so much of our lives in cars, cut off from the rest of society. Stop confining yourself to a little metal box on your commute. Stop having to worry about traffic. Stop getting stressed about parrallel parking on a busy street with everyone watching (my own personal fear). Stop driving everywhere and allow the journey to be time for yourself.
4. Stop hoarding ideas.
You see this sometimes in creative industries. Some people are afraid of competition and so they hoard their ideas. They hide them from the rest of the group and show them only to their boss. These people are under the impression that you have a limited number of good ideas, so they guard them for their exclusive use. But the truth is that creativity is like a muscle. The more that you use it, the better it becomes. Give your ideas away for free. Let people build on them. Listen to a different perspective that you wouldn’t have considered. Your brain can only hold so much. You need to make room for all of this year’s new ideas.
5. Stop making excuses.
Accept reality. Understand the challenges. The limits. What you can and cannot change. And then deal with it. Stop making excuses. Stop putting it off. If you want to do great work, do great work. Don’t complain about the budget, the brief or the client. Work your magic with the cards that you’re dealt.
To be creative, you need to get your work out there in the real world. That’s what makes you a creative person. That’s what separates the artists from the people who simply own a Mac with Photoshop. As Steve Jobs said, real artists ship. It doesn’t need to be perfect. It just needs to get out there. Let’s make 2012 the year that you ship your best work yet.
- Christian
