The $350 Axe
Posted on September 16, 2009 - Filed Under Cool Ideas
Best Made makes customized axes. I found out about them from reading Hugh’s site. They’ve created a niche. A micromarket. And a successful one. They sell $350 axes.
For those not familiar with the current “market price” for an axe, you can pick one up from a hardware store for about $40. And it will work. It’ll be well balanced. It will last a 20 years. It will chop wood.
But the gentlemen at Best Made have visions for axes outside of chopping wood. What if you took an axe, which is normally just a tool, and transformed it into something more.
A trophy.
Wall art.
A display.
The perfect gift.
And that’s exactly what they’ve done. As it says on their site:
Every high-rise condo, luxury office, executive suite, ranch house, and farmstead must have an axe in it. We know that axes shouldn’t only be in the hands of lumberjacks: anyone and everyone should have an axe in their name.
Put it in your cubicle, give it to your niece as a graduation present, or your dad for father’s day (or better yet mom for mother’s day), bring it to the company picnic, carry it to the door next time Jehovah’s Witness come knocking, or just lean it up against your living room wall and admire.
An axe is indispensable and sublime, the epitome of self-reliance and independence, a perfect design object, a timeless instrument.
So, now they sell customized axes for $350 a pop. For a couple of c-notes, they can provide you with a sense of outdoors manliness in the trappings of the your daily life. Simple. Smart. Brilliant.
- Christian
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Cool. I want one.
This is truly inspiring! … Do they make an Xbox version? hehe great post bro