The Benefits of Free
Posted on May 12, 2008 - Filed Under Cool Ideas
People like getting free stuff. Especially if it’s unexpected. It promotes loyalty. It makes customers feel valued. It makes employees feel empowered to develop relationships with their customers. In an era where people are getting fired for giving away a Timbit (a tasty Canadian donut treat), it’s nice to see some companies can do it right.
At the Drake Hotel, a Toronto bar-lounge, employees are given $40 during their shifts to purchase on-the-house coffee or drinks for regulars or people from the neighbourhood. “We give them a budget amount and trust them to make the right call,” said general manager Bill Simpson. “We kind of empower them to promote hospitality.”
Very cool.
- Christian
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