The IDEA Challenge - The Road to $25,000
Posted on April 11, 2008 - Filed Under IDEA Challenge
What’s the best way to motivate people? Money. Cold hard cash. Or at least that’s the thought behind a new initiative at my company.
I work at a fairly prominent advertising agency in Toronto, Canada. The agency president thinks that we aren’t pushing to be innovative enough in our ideas. His solution? $25,000 to the team with the best idea. Twenty-five grand to spend however you like.
How they threw down the gauntlet
And the competition is going to be tough. Some of the smartest ad people in North America work here. The person who pretty much created the TELUS brand. The people who launched Mini Coopers in North America. Yeah … they all work here.
But I’m going to go for it. I mean, how are you supposed to know how good you are unless you compete against the best? It’s going to be a tough road ahead, but who needs sleep? From what I’ve figured, this is what I have to accomplish over the next 12 months:
- Uncover a couple of awesome ideas
- Sell the ideas to my boss
- Sell the ideas to my boss’s boss
- Sell the ideas to my client
- Bring the idea to life in the real world
It seems like a pretty simple five step process. Except it’s not. And everyone else will be trying to do the same thing. The difference is that they have the experience of having done it a couple of times before. I feel like David versus Goliath.
Fuck you Goliath.
- Christian
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