"Little things can change your life. Like Yoda."

The Kobe Brand

Posted: May 26th, 2008 | Author: | Filed under: Cool Ideas | 3 Comments »

How do you know that you’re the best? When you do something impossible and everyone believes that it’s real. That’s when you know that your brand is doing alright. When people love you so much that they suspend the feelings of disbelief.

Check out Kobe’s latest Nike commercial. He jumps over an Aston Martin in promotion of his new HyperDunk shoe.

I mean, everyone knows that those shoes aren’t going to make me play like an NBA all-star. But what Nike does accomplish is co-branded itself to the cool that is Kobe Bryant. (We’ll ignore the fact that the Lakers lost by a landslide on the weekend.)

Update on May 29, 2008:

Thanks to Jho for providing the link to the next iteration in the series: Kobe Jumps over a pool of live snakes.

- Christian

3 Comments on “The Kobe Brand”

  1. 1 jho said at 7:05 pm on May 26th, 2008:

    or his even more ridiculous jump:
    http://www.youtube.com/watch?v=mgZ6AcXw5PU

  2. 2 LB said at 12:31 am on May 27th, 2008:

    haha thats really cool….boy.

  3. 3 ousman said at 11:32 am on August 24th, 2009:

    i really love kobe brand he is my best
    basketball star in the world..

Leave a Reply