Idea Drunk

Because my ideas suck sober

The Kobe Brand

Posted on May 26, 2008 - Filed Under Cool Ideas

How do you know that you’re the best? When you do something impossible and everyone believes that it’s real. That’s when you know that your brand is doing alright. When people love you so much that they suspend the feelings of disbelief.

Check out Kobe’s latest Nike commercial. He jumps over an Aston Martin in promotion of his new HyperDunk shoe.

I mean, everyone knows that those shoes aren’t going to make me play like an NBA all-star. But what Nike does accomplish is co-branded itself to the cool that is Kobe Bryant. (We’ll ignore the fact that the Lakers lost by a landslide on the weekend.)

Update on May 29, 2008:

Thanks to Jho for providing the link to the next iteration in the series: Kobe Jumps over a pool of live snakes.

- Christian

Comments

2 Responses to “The Kobe Brand”

  1. jho on May 26th, 2008 7:05 pm

    or his even more ridiculous jump:
    http://www.youtube.com/watch?v=mgZ6AcXw5PU

  2. LB on May 27th, 2008 12:31 am

    haha thats really cool….boy.

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