Idea Drunk

Because my ideas suck sober

They’re Brand Partnerships, Not Selling Out

Posted on February 5, 2008 - Filed Under Random

Will Ferrell seems to have the Midas touch for product integration. It proves that if you don’t take yourself too seriously, you can definitely boost the equity and exposure of your brand.

Ladies and gentlemen, my favourite 2008 Super Bowl ad:

- Christian

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