Three Tips From The Satorialist

Starting in September of 2005, Scott Schuman became The Sartorialist, a fashion blogger with a lot more up his tailored coat sleeves than street shots of pretty people. He has created a thriving street style blog, not only accrediting himself as a guy with a great eye for fashion, but as a world-recognized photographer, and as a brand.

Here’s three tips from him on ideas, creativity and going for it:

1. IDEAS COME FROM A NEED
“A lot of times they say great ideas come from not trying to create a marketing group, but by just acting on what you want that’s not there. I was inspired by guys wearing this old-school Italian style not being covered by GQ or Esquire, and went out to shoot them.”

2. DON’T REPORT IT, CAPTURE IT
“I take pictures of people that I find inspiring in whatever, and am totally open to what that inspiration could be. Clothes, sense of dignity–could be hairstyle, or it could be more abstract. What separates me is that I work very hard not to report what I’m seeing, but try to capture it in the way that I’m feeling it. I don’t care what they’re wearing–Marni, Prada, et cetera–I just want to shoot it in the romantic way I see it.”

3. IDEA FIRST, FINANCES LATER
“Don’t focus on the money. When you create something that people truly have a passion for, things just happen. I’m going to Australia, because they’ve invited me to tour Australia. They’re not paying me, but I’m not paying for the trip, so financially, it’s ambiguous… I did this as a hobby when I was a stay-at-home dad, and I’m proud of the fact that I went ahead and did this. Money grew based on the fact that it generated while I was doing it. Passion was there before cash.”

- Christian

Inspired by Fast Company.