"Little things can change your life. Like Yoda."

Today Was A Good Day

Posted: August 25th, 2009 | Author: | Filed under: Random | Tags: , , | 2 Comments »

This new spot from Nike came out about a month ago, but it’s awesome. Just a great example of sweet cinematography and a good soundtrack. You don’t always have to be funny for people to be entertained by your brand. Sometimes you can just be cool.


If you can’t view the video, click here.

What’s crazy about this spot is that I heard that Nike doesn’t even buy media for these spots anymore. They just make them awesome and post them on their website. That’s a ballsy strategy, but I like it. If you’re got the pull on the internet and the fans that will flock to you, why not? The only risk is if you deliver shitty content. then it won’t get passed around. But then, it’s probably not worth watching anyways.

- Christian

2 Comments on “Today Was A Good Day”

  1. 1 LB said at 1:46 am on August 27th, 2009:

    Ooo I like this one and it does help that the SB-er is a dreamboat with bling. Perfecting my Ice Cube death stare has also been added on my list of Things To Do In Life.

  2. 2 Christian said at 1:06 pm on August 27th, 2009:

    Wicked. I’ve been practicing my Ice-Cube snarl all day.

Leave a Reply