Visual Brainstorming: How And Why To Do It
Posted on December 3, 2007 - Filed Under Brainstorming Techniques
I was reading How To Have Kick Ass Ideas and came across a cool article in the book that described a visual brainstorming technique that I thought was pretty cool. The whole thought process behind it was to capture your issue or opportunity without using words.
How To Do It
Get playful, get a big piece of paper and let fly. This is not about being artistic, but about having fun - you can make sense of it all later. You can draw it, you can paint it … you can even make a collage of with pictures from magazines. The key is no words.
Now, when you look at it, what does it make you think, what ideas does it give you? How else could you interpret it? If you look at it sideways, what relevance does it have to your opportunity? What ideas does it give you?
Why This Technique Rocks
Creating visuals means that you use your brain in a different manner to when you are using words, so it forces you to think in new ways. Once you have made visuals the top priority, you will have much more space to go with creatively in your interpretation of what the issue is and how you may be able to tackle it.
It’s a bit like art. Everyone sees something different in it, and the longer you look and change your perspective on it, the more ideas you get. If you interpret your own sketch by just blurting stuff out then you will find that your insights will become richer and more fertile.
- Christian
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2 Responses to “Visual Brainstorming: How And Why To Do It”
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Nice hippo.
Thanks, but I didn’t draw it. I lack artistic talent. Blatantly stolen from someone on Flickr.