Want To Own Pabst Brewing?
Posted on November 16, 2009 - Filed Under Cool Ideas
I was reading on Uncrate that two ad agencies are trying to crowdsource enough people to buy Pabst Brewing. It would work like the Green Bay Packers, where the fans own the company. You agree to pledge a couple of bucks towards the cause and then when they are able to reach their goal of $300 million, they will likely issue stock in the company. But for now, no money changes hands.
As a brief history, Pabst is the brewing company behind the infamous PBR (Or Pabst Blue Ribbon). They have been experiencing a revival over the past 10 years as a the “hip” counter-culture brand. The story is that PBR became adopted by a bunch of bike couriers in Seattle. They adopted the beer as their own badge and then the not-awesome tasting liquid became THE anti-brand beer across the US.
What Forza Migliozzi and The Ad Store (the two ad agencies behind the idea) have done is brilliant. They are trying to amalgamate the huge underground PBR fanbase and let them truly own a stake in the beer that they love. They’re not trying to bring PBR mainstream and ruin the brand.They are sticking with their core fans and letting them spread the message and control what happens to this beer and this brewery. Wicked. Check out the official “pledge” site here.
This is definitely going on my Christmas list.
- Christian
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2 Responses to “Want To Own Pabst Brewing?”
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I thought PBR was decent tasting? Although I believe I had drank many other kinds of beer before I got to that one…So I could be wrong…
It’s got a bit of a sharp taste to me. But when it’s ice cold, you can’t really taste anything. Maybe you had it really cold?
Either that or amazing taste buds that accept all beer as delicious.